Biggs Park Mall staged a “Pretty in Pink Tea Party and Doll Look-alike Contest” for its young shoppers. The inexpensive event was good for community relations, and because the event only lasted an hour, most of the girls and their moms stayed in the mall to shop and have lunch.
To draw shoppers to its summer sidewalk sale, Southgate Shopping Centre gave them the opportunity to crack a safe and win valuable prizes. 1,658 of 60,000 “Crack the Safe” scratch-and-wins were returned, and month-end sales increased by 8%.
Inland Center Mall rewards its “In Crowd” members with discounts, freebies, birthday gifts, and special purchases-at-cost. Shoppers who sign up a friend receive a potpourri as a gift. After a little over a year, the program had 8,800 members.
For shoppers’ convenience, Bramalea City Centre set up a one-stop “Sign-Up Time Activity Fair”, where they could register for sports and other activities without any hassle.
Together with the Sheriff’s department and local school districts, Eastern Hills Mall sponsored a School Bus Safety Fair. The event cost $351 and resulted in a six percent increase in mall-wide sales.
Lakewood Center Mall pits 70 contestants, ages 8 to 14, against each other in an annual 2-hour bubblegum blowing contest.
The Texas Department of Agriculture and Westwood Mall formed an indoor Farmer’s Market, featuring fresh produce, flowers, and wines from local producers. The mall found that shoppers were willing to travel for the locally-grown goods.
The Galleria at South Bay sought to help the homeless get back on their feet, using a mobile sales cart. Homeless people are employed not only to make items for sale, but also to man the cart itself.
Bayfield Mall, having a record number of fast food outlets within a one-mile stretch and more than 40,000 vehicle movements per day, was a perfect location for United Way’s fundraising event.
Magic Valley Mall reached out to more than 25 school districts with its own back-to-school infomercial.