Games of chance, along with contests and sweepstakes, are making consumers pay attention. Whatever the prize, shoppers want the chance to win and it doesn’t necessarily have to be a high-end payoff.
Richmond Centre’s advertising campaign, “The Hunt”, aims to identify with anyone who’s bagged the ultimate shopping trophy.
Galleria at Tyler knows the value of its marketing tools. Its revamped ‘Shopperewards’ gift-with-purchase and customer loyalty program is designed to increase sales and visit frequency, and it certainly does so.
Very often, wayfinding and security fall under the operational umbrella. If your mall’s signage isn’t helping drive traffic, and your security lacks perception, then it’s likely affecting your marketing initiatives.