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Community Relations, Community Room
This meal program offered relief to retail and hospitality’s unemployed.
What do you do when your pantry and cold storage unit are fully stocked, but your dining room is empty? You start portioning out and packing meals. That's the kind of COVID-19 response that the Glen Eagle Square (Glen Mills, USA) team orchestra[...]
YourParkingSpace rallies commercial property developers to support frontline staff.
With the public's new appreciation for medical staff and other healthcare workers who are putting their own wellbeing on the line to keep everyone else safe, the folks at YourParkingSpace figured it was time to do more than say thank you. It jo[...]
Community Relations, Entertainment
The museum’s community relations strategy includes making hundreds of art lesson plans available to students of all ages while its premises are closed.
Gathering places in all corners of the globe are now off-limits to the public in response to the rapid spread of COVID-19, but the Boca Raton Museum of Art in Florida isn't abandoning its mission to act as a hub of inspiration for its local com[...]
Community Relations, Special Events
If you’re tired of that midweek productivity lull, try commiserating with shoppers.
It takes extra motivation to do anything on "hump Wednesday"—work, home chores, even shopping. It isn't any easier for mall teams trying to keep traffic and sales up between weekends. Giving customers a boost of energy is how one Florida cent[...]
The program anchors a month-long celebration that builds community momentum.
Retail marketers are standing at a crossroads these days, with more female-focused programming than ever before yet just as many money-grabbing schemes as there are true CSR-minded initiatives. Events and promotions of both kinds will be coming[...]
Visual artist partners with Bayer US on mall installation to raise awareness of heart attack prevention methods.
Valentine's Day is big business and every year it generates a lot of media coverage. Bayer grabbed the opportunity to take its CSR message to the retail floor and focus the public's attention on a heart matter that doesn't involve Cupid match-u[...]
Selfies and Instagram-ready walls are all the rage, but sometimes shoppers are just as happy to smile and pose for the pros.
We know, Santa's gone home. But if you're delivering the memorable mall experience that you promised shoppers, then there will be plenty more moments to capture on camera over the coming months.
Sure, there are big moments like Valentine's D[...]
Donations from developers and the public continue to pour in to support affected communities.
Stockland is the latest developer to step in with a big donation to sustain relief efforts as bushfires rage on across Australia. It pledged A$500,000 (US$342,700) toward relief, recovery, and rebuilding initiatives.
"Like all Australians, [...]
A private/public partnership has holiday shoppers grabbing their beach towels and taking a load off.
Splashing around a water fountain isn't what first comes to mind when thinking of Santa on his sleigh unless you were celebrating the holidays Down Under. Given the craziness of the season, a mall amenity that calmed shoppers' nerves and kept l[...]
Alongside warm-and-fuzzy holiday messaging, Cabot Circus kept its customers on security alert.
Using the word "terrorism" used to be a PR risk when referring to shoppers' exposure to criminal activity, but not anymore. This past holiday season, Cabot Circus in Bristol (UK) openly supported the Counter Terrorism Policing campaign to keep [...]
