A Shot of Style

Community Room, Customer Service, Services

Pacific Centre is attracting fashion lovers with its Style Bar, which presents the latest trends and provide a unique experience for each user.

Apple was first to give its customer service program a bar-style makeover when it introduced its in-store Genius Bar, where shoppers could book appointments with techies. Then Gap opened its Denim Bar to ease customers’ painstaking jeans-fitti[...] Tactics Subscribers Read More...

Campus Calls

Customer Service, Services

Carrefour Rimouski Treats College Students to Door-to-Door Shuttle Service for Quick Shopping Outings

If you’re serious about attracting more students to your mall, show them the same courtesy as you do fashionistas and offer them a ride. Canada’s Carrefour Rimouski is doing it with a student shuttle that runs during the school term. F[...] Tactics Subscribers Read More...

Putting Down Roots

Amenities, Community Room, Customer Service, Services, Sustainability

The village at Fairview community garden to provide food for the needy.

The idea of a shopping center being “the third place” has been vigorously challenged in recent years. Consumers seem increasingly unwilling to assign that role, or give so much importance, time and money, to any one location, be it brick-and[...] Tactics Subscribers Read More...

Angels at the Gate

Customer Service, Services

How some malls are taking holiday services to a new level.

Nice Fit The Harlequin showed some compassion for the denim-challenged last month. May 8 through 24, the UK center ran The Jean Genie service, a brainchild of the BWP Group. The PR and creative agency developed branded Jean Genie pods, whe[...] Tactics Subscribers Read More...

The Big Chase

Customer Service, Services, Technology Lab, Technology News

Shopping centers increasingly rely on partnerships and sponsorships to stretch their marketing budgets, improve profitability and enhance the shopping experience.

Technological advances have enabled malls and their new partners to offer shoppers memorable experiences It’s November 23, 2007. You’ve completed a hectic day of holiday shopping at Mall of America (MOA). All you want to do is go home, pu[...] Tactics Subscribers Read More...

The Technical Challenge

Customer Service, Services, Technology Lab

Consumers are all over new technologies but malls have been slow to respond. Now shopping centers are getting in the game with wireless promotions and searchable websites.

New technologies are everywhere, whether you realize it or not. In many cases, cutting edge technology is built right into the very bones of the mall. When Forest City Enterprises decided to host the MAXI winning program, Symphony in Lights at i[...] Tactics Subscribers Read More...