Edmonton Green (London, UK) is all about proximity retailing. The center's invitation to locals: Visit its 120+ shops, stop by the charity kiosk or community board, and roam an indoor market selling fresh produce "right down your street." Its e[...] Tactics Subscribers Read More...

What qualifies as Culture? Online, it's pretty much anything that will go viral. Just think of memes, be they snapshots, hilarious quotes, or clips of TikTok videos that spread in mutated forms across the web. K11 Art Mall just opened a pop-up [...] Tactics Subscribers Read More...

Brookfield Place Perth's marketing team would have liked to launch its NAIDOC celebrations on July 4 as planned but had to delay the festivities by a week because of COVID restrictions. However, as it turns out, the new date might end up workin[...] Tactics Subscribers Read More...

By this time next week, shopping centers across California will be fully open and, for the most part, back to pre-C business. The shift is evident in the line-up of activities that Westfield's Mission Valley mall has planned for its visitors, i[...] Tactics Subscribers Read More...

You can see them from a mall mile away. The makeshift signage, scattered pamphlets, and poorly lit spots—community group installations in shopping centers too often come across as marketing afterthoughts and GLA fillers. They can be so much m[...] Tactics Subscribers Read More...

The Olympic Games are normally a no-brainer when it comes to spinning off a major sporting event into a retail marketing theme. Using this year's Tokyo Games as activation anchor has been trickier because, until recently, it was uncertain wheth[...] Tactics Subscribers Read More...

Stéphan Landry has plenty of reason to smile. The GM can now look forward to a slow return to normalcy at the Galeries de la Capitale (Québec, Canada) with the easing of COVID restrictions, and today the center is unveiling Eggspressionist Ar[...] Tactics Subscribers Read More...

This week's visual marketing nod goes to Australia's Forrest Chase shopping center for its "Pieces of Perth" wall. The selfie-ready installation brings visitors up close to some of the city's iconic spots via backdrops—from Cottesloe Beach to[...] Tactics Subscribers Read More...

Dance performances delivered to an audience of one, opera premieres on Zoom—artists have had to dig deep into their creative potential to stay connected to the public that they've been longing to encounter in person again since the beginning [...] Tactics Subscribers Read More...

There are no easy answers to the question, "What will now move consumers to continue visiting physical stores and brick-and-mortar centers?" The promise of enjoying a safe environment is a plausible one, but allowing everyone to go beyond the o[...] Tactics Subscribers Read More...