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Entertainment, Special Events
Scavenger hunts still have the potential to build on-site traffic in retail centers, despite social distancing.
It was hunting season at New Horizon Mall (Rocky View County, Canada) last month, but no harm came to any animal. To mark Teddy Bear Picnic Day (July 10), the center hosted a fun Teddy Bear Scavenger Hunt. Bears were hidden all throughout the p[...]
Event Cinemas Innaloo offers a new twist on personalized entertainment.
Renting out an entire cinema projection room for your own little crew's entertainment might sound like a scene from a rom-com, but it's happening right now at Westfield Innaloo in West Australia. The center's Event Cinemas is offering "Game on [...]
Shopping malls and their tenants will have a hard time sticking to their entertainment calendars given the unpredictability of COVID-19, but some celebrations like the holidays are set in stone. The same goes for property anniversaries, to a po[...]
Entertainment, Seasonal Giveaways, Special Events
Hawthorn Mall is set to jump-start its holiday marketing program this summer.
There's no rest for the weary, the adage goes, and there will be no shortage of them as retailers and shopping center marketers ruminate their plans to salvage this summer's trading and make the most of the holiday season to follow. For one Ame[...]
The Cologne Bonn Airport is doing its bit to fill the art venue gap that COVID-19 created.
Some art exhibits are just as memorable for how they're staged as for the works they feature. That could very well be said for the "Nachtbrötchen" (or night bites) cultural project that took over one of the parkades at Germany's Cologne Bonn A[...] Tactics Subscribers Read More...
Nevada (USA) lifestyle center’s transition strategy goes beyond services to include entertainment.
The vibe will be quite different than it was pre-pandemic, but The District at Green Valley Ranch is ready to take its entertainment line-up out of the digital box and back into real life. Don't expect dense crowds, though. The center's event t[...]
Vancouver Mall marked the 50th anniversary of the global event with a marathon of earth-friendly activities delivered remotely.
Delivering an engaging retail experience has always been about people—their personal, social, and shopping needs. The marketing team for Vancouver Mall (Vancouver, USA) is emphasizing that point more than ever during the coronavirus pandemic,[...]
A new concert series is there for shoppers to enjoy—from a safe distance.
Roy Schneider and Kim Mayfield have experienced a lot together as life partners and the starring performers of Reckless Saints. Pandemic or not, they're staying in tune and in touch with fans. Just yesterday, they delivered a Happy Hour live-st[...]
Community Relations, Special Events
If you’re tired of that midweek productivity lull, try commiserating with shoppers.
It takes extra motivation to do anything on "hump Wednesday"—work, home chores, even shopping. It isn't any easier for mall teams trying to keep traffic and sales up between weekends. Giving customers a boost of energy is how one Florida cent[...]
Community Room, Special Events
This year, Melbourne University students will add a sustainability awareness initiative to the two-month event.
Murnong Street in Stockland Point Cook's dining precinct (Victoria, Australia) will soon morph into a Pop Up Park again, as the CoLocal non-profit brings its hub back to the center with the support of Wyndham City Council, area businesses, and [...]
