A Mid-Autumn Feast

Food & Beverage, Sales Promotions & More

A food fair was just the beginning of this seasonal promotional program.

We'll have to wait another five months before ringing in the next Lunar New Year, but until then there is another major event taking place in Malaysia: the Mid-Autumn Festival. It has given one shopping center team plenty of reasons to celebrate[...] Tactics Subscribers Read More...

Chasing Down the Lunchtime Crowd

Food & Beverage, Sales Promotions & More

Asian mall’s promoters head off-site to find customers for its F&B tenants.

Build it and they will come. Unless, of course, they (aka shoppers) have somewhere else to go that's more convenient to access and offers just as good a retail mix as your mall does. As far as F&B destinations go, that's the challenge for market[...] Tactics Subscribers Read More...

Did Someone Say #METTREATS?

Food & Beverage, Sales Promotions & More

Metropolis at Metrotown creates a pop-up exhibit just for its F&B tenants.

Children and a few older shoppers with a penchant for snacks must have pinched themselves when they first laid eyes on Metropolis at Metrotown's Tasty Treats exhibit. Presented from August 11 through 20, it was like a yummy land set in which to [...] Tactics Subscribers Read More...

Food Testers Wanted

Celebrity Chefs, Food & Beverage

Renowned chefs test their new creations on shoppers in a retail lab.

Tastings, food and wine pairings, live kitchen demonstrations—shopping centers host them all to offer their customers a more well rounded lifestyle experience, while supporting their tenant eateries. One destination is proposing something even[...] Tactics Subscribers Read More...

Doughnuts Anyone?

Food & Beverage, Live Demonstrations

Dufferin Mall hosted a festival dedicated to the new hip treat.

It took Dufferin Mall just a few minutes to sell out tickets to its inaugural Doughnut Festival, a Canadian first. Held on June 25 in partnership with Toronto Life magazine, the event brought together more than a dozen of the finest bakeries in [...] Tactics Subscribers Read More...

The GWP That Keeps on Giving

Food & Beverage, Sales Promotions & More

Melbourne’s GPO has found the perfect on-site/off-site sales incentive.

Everyone's got to eat. It's the simple truth behind the latest GWP that Melbourne's GPO in Australia is using to encourage shoppers to wine and dine at one of the Postal Lane restaurants. When they do, the center will reward them with the promis[...] Tactics Subscribers Read More...

Plate Expectations Draw Shoppers In

Food & Beverage, Special Events

Aussie mall sends its patrons on a path of discovery with a pop-up F&B program.

Over the past 20 years, Tasting Australia has given food lovers an annual festival celebrating its region's full gamut of culinary trailblazers, from paddock to plate. For the first time this spring, it's bringing the event to the mall with pop-[...] Tactics Subscribers Read More...

Village Market Turns into Happy Hour Hangout

Food & Beverage, Sales Promotions & More

Mall says it can produce R&R-seeking shoppers’ best alibi.

Food is never just food to the French. It's an event, even if it takes place in a shopping center. From that notion, Les Docks Village's marketers took the next logical step: actually create a recurring F&B event that could turn its fresh food m[...] Tactics Subscribers Read More...

It’s Game Marketing Time!

Food & Beverage, Sales Promotions & More

Specialty shopping center offers a fresh take on Super Bowl fare.

Who says watching the Super Bowl automatically means sitting and chowing down on fast/fun food? Uh, a lot of people. According to the National Retail Federation, 188.5 million Americans from coast to coast are expected to tune into the broadcast[...] Tactics Subscribers Read More...

The Strand Debuts Beachfront Dining

Food & Beverage

Coolangatta destination’s new precinct opened its doors just in time for the New Year.

Sarah Clasen finally has the collection of eateries to promote The Strand at Coolangatta as a real foodie’s hangout. The center recently announced the final set of tenants and celebrated the completion of its new dining precinct. “From ou[...] Tactics Subscribers Read More...