Capitalizing on its shoppers’ love of movies, Puente Hills Mall incorporated a “Show Time” theme into its annual sidewalk sale.
West Park Mall cut through the clutter, running a single newspaper ad that appealed to locals’ interests to promote its sidewalk sale. That move was a success, with most merchants reporting a 20% increase in sales over the previous year.
To entice merchants to attend an upcoming meeting, Santa Rosa Plaza delivered small boxes with treats inside to store managers.
Livingston Mall’s “Science Circus” and “Stargazer” events showed kids how fun science could be, helping to increase its club membership by 350 people.
Layton Hills Mall raised gift certificate sales 362%, in part by identifying and updating records of local businesses and corporations. Local businesses then received a free movie kit, complete with a spoofed film promoting Layton Hills gift certificates.
To promote its upcoming food court, Laguna Hills Mall ran a three-week series of teaser ads, inserted a coupon folio into 50,000 newspapers, a shopping bag into another 50,000, and distributed 75,000 flyers on the opening day.
Southglenn Mall became a sponsor of Freedom Dogs, a non-profit agency that rescues dogs from shelters and trains them to assist the physically disabled in their day-to-day lives.
Southgate Shopping Centre collected women’s business outfits that they no longer needed, and donated them to others seeking to enter the workforce. The center also arranged for haircuts, manicures, and facials.
Patrick Henry Mall hosted a seven-week back-to-school game for youth aged 8 to 17. “Where in the Americas is Mr. Patrick Henry?” had players guessing the weekly destination, aided by Mrs. Henry’s clues, such as ‘this country has the largest city in the world’. Prizes included mall gift certificates and a trip for four to Tampa Bay.