Pop That Corn!

Customer Service, Entertainment, Technology Lab

A look at a child-minding area, complete with a mini movie theatre.

CenterWest in Graz, Austria has a nifty alternative to traditional storytime at its Kinderland play area. The center runs a mini movie theatre where children ages three through 12 can watch popular films. The Kinderkino is open weekdays from [...] Tactics Subscribers Read More...

PPMs: Making the New Methodology of Radio Station Rankings Reporting Work for Your Center

Technology Lab, Technology News

Unraveling the mysteries of buying radio advertising.

By Christine Kupczak & Anne Morse Buying radio advertising can sometimes be a mystery to many of us marketing directors. Not only is it complex in terms of calculations, ratings and cost per point, but radio station account executives also in[...] Tactics Subscribers Read More...

Web Watch: MetroGnome Vodcasts Go Live

Entertainment, Mall Websites

MetroCentre’s MetroGnomes get their own video podcasts online.

http://www.the-metrognomes.co.uk MetroCentre has given its MetroGnomes costumed characters some star appeal with a new Website that agency Robson Brown created. The U.K. mall’s beloved Herbert, Sherbert, Maggot and Rusty now have their o[...] Tactics Subscribers Read More...

Web Watch: Simply Irresistible

Social Media Campaigns, Technology Lab

Axe launches a Valentine’s Day-themed website to promote its new fragrance.

Axe, the men’s grooming product brand, is continuing its mission to make young males irresistible objects of desire. You’ve probably already seen the Axe TV commercials, which are as precise as they get in their ability to target a specific [...] Tactics Subscribers Read More...