Kids Get Moving

Moreno Valley Mall’s revamped kids club takes members away from the center court and into the shops.

Moreno Valley Mall doesn’t capture data yet on the families that attend its monthly events, but it will soon. The California center has just revamped its club program to offer sessions that will encourage kids to be more active physically, men[...] Tactics Subscribers Read More...

MOA Gives Walkers a Purpose

Customer Service, Services

Shoppers stay fit on Mayo Clinic Mile, have options of various walking routes weaving through mega mall.

If anyone can provide credible reasons for people to get active, it’s healthcare professionals. Mall of America (MOA) has partnered with the community outreach team at the Mayo Clinic to create the not-for-profit organization’s namesake mile[...] Tactics Subscribers Read More...

Aurora Borealis Hits The Mall

Apps, Technology Lab

Shoppers control the high-tech light show at Northland shopping center using their own mobile phones, a breakthrough for the industry in Australia.

The new $15 million open-air entertainment and lifestyle precinct at Australia’s Northland center, and shoppers are controlling its starring attraction. In just three little steps, anyone with a mobile phone can manipulate a colorful light sho[...] Tactics Subscribers Read More...

Mall of America Becomes Yellow Ribbon Company

Charity Partnerships, Community Room

Mall makes official commitment to service personnel and their families through partnership that will produce such career-oriented initiatives as resume writing workshops and better HR policies.

It’s official; the Mall of America (MOA) has made a business commitment to support military employees and their families as part of its CSR mandate. MOA recently held a proclamation ceremony, becoming the 35th organization to sign on as a Yell[...] Tactics Subscribers Read More...

Manchester Arndale Launches Charity Pop-Up

Charity Partnerships, Community Room

The UK center’s shoppers are the ones stocking the shelves of The Empty Shop. The pop-up concept was based on an idea that originated at Villa Lobos Mall in Brazil.

Bring your own merchandise is Manchester Arndale’s latest pop-up concept. Later this month the UK center will open The Empty Shop, a would-be fashion showroom that has absolutely nothing in it. It will be up to customers to stock it with th[...] Tactics Subscribers Read More...

Trinity Kitchen Dishes Out Street Food

Food & Beverage, Food Court Promotions

UK center lifts new street vendors into its indoor market monthly in spectacle that serves both PR and retail sales purposes.

A seemingly random night in Leeds, UK quickly turns into a manifesto for the British fresh food movement. It’s Swap Out Sunday on Bond Street. An operations crew in hard hats and reflective gear move horse boxes, trucks and other street food v[...] Tactics Subscribers Read More...

Food Court Wars Rage in U.S. Shopping Malls

Food & Beverage, Food Court Promotions

Three-day battles give mall visitors a chance to try eateries that could become permanent tenants in the future, and ensures up-and-coming retailers crucial financial backing.

There are food wars brewing on American shores, and malls are the chosen battlefields. The Food Network and executive producer chef Gordon Ramsay are sparking weekly face-offs between two teams of would-be entrepreneurs vying for a spot in a mal[...] Tactics Subscribers Read More...

Creative Projects Turn Retail Destinations into Public Art Venues

Advertising Creative Design, Design Studio

Australia’s 140 mixed-use project and Hong Kong’s K11 Mall are among retail and art mashups that act as hubs where different life interests and pursuits intersect.

Graphic designer Matt W. Moore burst onto the international scene when he collaborated with Coca-Cola on its London 2012 Olympic Summer Games campaign. He and a team of painters are now about to embark on a five-week project to create a permanen[...] Tactics Subscribers Read More...

Emporia Keeps It Fresh & Interactive

Dining Guides, Food & Beverage

Author Margareta Schildt Langren pens Swedish center’s food-focused online content.

What’s for dinner? Emporia shoppers don’t need to worry about drawing a blank on that dreaded question. The Swedish center’s resident food expert, Margareta Schildt Langren, is there to provide answers. With 17 years of experience as a fre[...] Tactics Subscribers Read More...

Intu Rallies Young Artists for Animal Cause

Charity Partnerships, Community Room

UK shopping center group set to welcome and support the Elephant Parade, a tour that is expected to reach an audience of 30 million as it passes through 14 cities.

The Elephant Parade is on its way to Intu Potteries, where students will get an opportunity to showcase their works alongside that of top artists and celebrities for the first time. The Intu-sponsored UK tour is part of a global festival that[...] Tactics Subscribers Read More...