Nuneaton BID Project Promising

The Ropewalk Shopping Centre among forces that backed a feasibility study last year.

The Ropewalk Shopping Centre's management team has been advocating for Nuneaton Town Centre (UK) to become a Business Improvement District (BID) for two years, and its vision is closer to becoming a reality. Based on a feasibility study that the[...] Tactics Subscribers Read More...

Front Row at the Michael Kors Show

Catwalk Shows, Style Lounge

Oakridge Centre gives one of its tenant labels a promotional boost.

Fashion Week is a crucial time to remind shoppers that some of the labels that have become household names and mall regulars began as couture designers. Michael Kors is one of those brands, and Oakridge Centre (Oakridge) is doing what it can to [...] Tactics Subscribers Read More...

Developer Launches Kids Cooking Club

Community Room, Mall Clubs

New initiative came as a direct result of shopper consultation.

We might be in an era of big data and algorithm-based idea generation, but sometimes good old-fashioned conversations can jump-start creativity. One developer's clientele was willing to brainstorm and its marketers figured it was smart to listen[...] Tactics Subscribers Read More...

Denim Drive Leads to Product Line

Customer Service

Social enterprise to sell its upcycle merchandise at the mall later this year.

Helping others is a good incentive for shoppers to donate their pre-loved denim fashions. Even better still is to show them exactly where those items ended up. That's what an Australian center is doing together with a not-for-profit label. Me[...] Tactics Subscribers Read More...

There’s Hope for Valentine Duds

Entertainment, Special Events

Mall and radio station partner out to prove there’s a stud inside every dud.

It takes a certain eye to see the stud within the dud, and one radio crew has become somewhat of an expert at it. In fact, it's heading to the mall to turn an ordinary guy into a dream Valentine. Today is the deadline for shoppers to enter KS[...] Tactics Subscribers Read More...

Have You Ever Hosted a Trunk-O-Ween?

Entertainment, Special Events

Shelter Cove Towne Centre will mix two classic events next Halloween.

You've heard this before: the animated films that tend to do best at the box office are the ones with a two-level plot—one for the kids and one for their parents. The merchants of Shelter Cove Towne Centre in South Carolina (USA) will use a si[...] Tactics Subscribers Read More...

Mall Marathon Just 10 Days Away

Entertainment, Special Events

Marieberg Galleria has designed the ideal indoor course.

If you hear the words 'mall marathon,' what do you picture: elite athletes or weekend warriors speed walking through the aisles? We couldn't blame you for thinking of the former, but that's not what Marieberg Galleria has in store for its upcomi[...] Tactics Subscribers Read More...

What’s Next: Custom Branding for DIYers

Style Lounge

After Selfridges in London and Manchester, Mon Purse debuts at Bloomingdales.

It used to take really good connections and celebrity status to get a designer label to make you a custom bag, let alone name it after you. Nowadays, all it takes is some creativity, an Internet connection, and the link to the Mon Purse website.[...] Tactics Subscribers Read More...

Shopping Nord Graz Grabs AAP Award

Shopping Center Business

Concern for sustainability among drivers behind the Austrian project’s redevelopment.

It's called the AAP American Architecture Prize, but the competition that just celebrated its first winners has a much wider scope. Among the properties recognized worldwide as examples of outstanding architecture was Shopping Nord Graz for whic[...] Tactics Subscribers Read More...

That’s How You Run a Mall Seasonal Sale

Sales Promotions, Sales Promotions & More

A good emcee and a gavel can go a long way in getting visitors excited to shop.

There's nothing like a little competition to drive interest in and the price of anything, really. One mall is trying to use that kind of human psychology to boost its productivity this winter. Belgium's Balexert is mixing sales promotion and [...] Tactics Subscribers Read More...