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Monopoly Fans Flock to White Lion Walk

Entertainment, Special Events

UK center featured in the local edition of the classic board game.
Rachel Kellet is a millennial, and she is likely as tech savvy as any of her peers. But that doesn't prevent her from also being an adept of one of the most iconic of traditional board games: Monopoly. Last Saturday, she became the Guildford Edi[...] Tactics Subscribers Read More...

Rewards Await Influencer Shoppers

Loyalty Programs, Sales Promotions & More

Aussie mall pushes program to find Local Legends in its community.
There are two ways to turn a center into a must-shop destination: deliver your own marketing pitch or entice existing customers to do it for you. One Australian center chose the latter, and it's using its reward program to support word-of-mouth [...] Tactics Subscribers Read More...

Budding Designers on Mall Display

Entertainment, Special Events

Canadian center backs local fashion artists with scholarships.
If the Pantone Color Institute's predictions are right, this spring's fashion palette should offer a mix of bright and earthy tones that are reminiscent of nature and add a touch of vitality and relaxation to consumers' wardrobes. A Canadian cen[...] Tactics Subscribers Read More...

SoCal Etsy Guild Market Lands at The Oaks

Sales Promotions, Sales Promotions & More

SoCal Etsy Guild another example of the power of brick-and-mortar environments, even to support online commerce.
Online vendors are getting smarter in how they connect with consumers, and they're increasingly relying on physical world interfaces to grow their clientele and build loyalty. Take Etsy, for example. The global marketplace that popped up online [...] Tactics Subscribers Read More...

Calling All Globetrotters

Entertainment, Special Events

One Cité Europe shopper could be jetting off soon to Venice.
The marketing folks at Cité Europe seem to have designed their latest program like a school field trip. There's plenty to see and some entertainment planned, but participants still need to pay attention because there will be a quiz later. That [...] Tactics Subscribers Read More...

Laurier Québec Strikes the Hockey Chord

Gifts with Purchase, Sales Promotions & More

Local shoppers get to enjoy their national sport with the mall’s GWP promotion.
Canadians and their hockey teams. It's an enduring love affair that Laurier Québec is supporting with its latest gift-with-purchase promotion, while giving its own gift card sales a boost. Every Friday until March 10, Laurier Québec will of[...] Tactics Subscribers Read More...

Art Focus for New Pop-Up Leasing Program

Leasing, Pop-Up Stores

US developer’s new leasing strategy blends retailing and community relations.
Pop-up stores have proven their effectiveness as retail incubators for new designer labels and creative food concepts. One developer is now testing its center's short-lease space as a social hub. WS Development's The Street center near Boston[...] Tactics Subscribers Read More...

Are Shoppers Seeking Slower Engagement?

Contributors, Customer Service, Services

Expedience isn’t always the right goal to pursue, retail expert warns.
Engagement and experience are two key words in today’s retail scene. That is, until we are ready to pay. Then we need a quick and efficient process. For some, the ideal world would be to simply walk out of the store and not have to cope with t[...] Tactics Subscribers Read More...

Filling Up Just Got Quicker

Mobile Commerce, Technology Lab

Car maker opens the door to service-focused mobile commerce deals.
How long does it take you to get gas? If there's no line-up and you pay at the pump then completing the task should be pretty quick. The whole process is about to get a whole lot faster, thanks to a new app, and drivers won't even need to step o[...] Tactics Subscribers Read More...

Shoppers Pound the Pavement for Charity

Community Room, Fundraisers

Botany Town Center pulls off another family run/walk event.
After nine years of being challenged to lace up and sweat it out, shoppers are still stepping onto Botany Town Centre's walk/run course. Despite a lower turnout this year, the New Zealand mall managed to attract women, men, and children to tackl[...] Tactics Subscribers Read More...
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