Charity Partnerships
Victoria Shoppers Met Up on Sweet Street
Charity Partnerships, Community Room, Entertainment, Fundraisers, Special Events
When does a sweets indulgence turn into a tummy ache? Mum was the word on that for those who flocked to Sweet Street, the community event that Westshore Town Centre (Victoria, Canada) held last week in its parking lot. Ice cream, cookies, cotto[...] Tactics Subscribers Read More...
Grab A Drink and Your Yoga Mat, Too
Charity Partnerships, Community Room, Entertainment, Fundraisers, Special Events
Visitors to One New Change can work up an appetite right on-site because the London, UK, center has launched its series of summer workout classes, including some on its famous rooftop.
Madison, a tenant eatery, has teamed up with Virgin Act[...] Tactics Subscribers Read More...
Simon Says, It’s Time for a Fashion Clean-up
Charity Partnerships, Community Relations, Community Room, Sustainability
How much stuff is simply too much? Simon's marketers would never be clumsy enough to engage shoppers in that discussion, especially when it could have the adverse effect of slowing down traffic to the developer's malls. Waste, however, is fair [...] Tactics Subscribers Read More...
This Mall Display Could Create Social Buzz
Charity Partnerships, Community Relations, Community Room, Fundraisers, Sustainability
While Alvéole's honeybees are hard at work in hives set up on Halifax Shopping Centre's (HSC) rooftop, the Canadian mall's marketers are creating a buzz of their own with a special indoor display that informs visitors of the sustainability pro[...] Tactics Subscribers Read More...
Bikini Berlin’s Influencer Initiative Exists IRL
Charity Partnerships, Community Relations, Community Room, Fundraisers
Bikini Berlin's marketers have a fresh take on social influencing, taking their program back into the brick-and-mortar space and supporting a human cause. A couple of weeks ago, the German container mall launched its latest pop-up, BerlinFluenc[...] Tactics Subscribers Read More...
Knitters Meet Their Match at Adelaide Arcade
Charity Partnerships, Community Room, Entertainment, Fundraisers, Special Events
The rules are simple: Knit as many 10cmx10cm squares as possible in four hours. That is the challenge that Adelaide Arcade's team has set for the center's inaugural Knit-o-Rama competition that will see 50 knitters face each other individually [...] Tactics Subscribers Read More...
Healthy Heart Walkers Hit the Mall Floor
Charity Partnerships, Community Relations, Community Room, Mall Clubs
No more excuses for shoppers at Sunshine Plaza; they have two opportunities to stay fit and connected every week when the Australian center hosts its Healthy Heart Walkers (HHW) sessions. The active scene is one that visitors have been longing [...] Tactics Subscribers Read More...
La Vie en Rose Calling All Breast Friends
Charity Partnerships, Community Room, Fundraisers
It isn't October but as healthcare workers will tell you, cancer is a year-round concern. That's why it isn't so odd for La Vie en Rose to be holding a breast cancer bra drive this month. Through May 31, the Canadian retailer of lingerie and le[...] Tactics Subscribers Read More...
Code Pink at Sylvia Park
Charity Partnerships, Community Relations, Community Room, Fundraisers
Very Peri might be the fashion color of the year, but Sylvia Park (Auckland, New Zealand) will be sticking up for pink over the next few days. The mall is using its marketing platform to support Pink Shirt Day and the Mental Health Foundation o[...] Tactics Subscribers Read More...
Maremagnum Signs On as a Purple Point
Charity Partnerships, Community Relations, Community Room
There's no missing Maremagnum's "Punto Violeta" sign. It's at the info point, right in the middle of the central square, and it makes it clear to everyone who passes by that Klépierre's Barcelona shopping mall is the latest place in the city t[...] Tactics Subscribers Read More...