The ‘S’ Word

Service is the new marketing culture in leading shopping centres.

Get used to it: from now on, service is a word you’re going to hear a lot. In a retail marketplace still trying to reconcile multiple goals—profits, corporate citizenship, technological advance, among others—customer service weighs in heav[...] Tactics Subscribers Read More...

Breaking Rank

Amenities, Customer Service

The ‘build it and they will come’ approach to shopping centre development doesn’t seem to work anymore; there are simply too many players vying for the same consumer dollars. However, when new development concepts are at the core of community regeneration, they have a much better chance of breaking rank from the mall clones and offering a unique destination to shop, play and live.

The city of Lodz is about to come full circle when Manufaktura shopping centre opens for trading in the heart of Poland. Once called the Promised Land, after the Polish government created a textile-focused industrial core there in the early 19th[...] Tactics Subscribers Read More...

The Big Leap

Amenities, Customer Service, Shopping Center Business

Stand at any Western petrol station these days and, if you listen carefully, you can almost hear the echo of Middle Eastern economies clicking as fast as the pump. With oil prices trading high, indicators across the Gulf region are pointing to one thing: a continued boom in all sectors, including retail.

Stand at any Western petrol station these days and, if you listen carefully, you can almost hear the echo of Middle Eastern economies clicking as fast as the pump. With oil prices trading high, indicators across the Gulf region are pointing [...] Tactics Subscribers Read More...

Shopping: It’s a Kid Thing

Amenities, Customer Service

From a kid’s perspective, going shopping at the mall can sometimes be boring. Dalton Park is a prime example of making things right for kids.

Much of the mall shopping experience was once deliberately geared to grown-up tastes. But that’s not necessarily the case anymore. "The ‘mini’ revolution has brought about a whole new generation of retail kids who know what they want, w[...] Tactics Subscribers Read More...

Seventy-six Million Boomers Ready To Shop!

Amenities, Customer Service, Services

Baby boomers are the largest generation in history, so it’s no surprise that retailers are keen to accommodate them.

Baby boomers make up the largest generation in history—more than 76 million citizens in America alone. Born between 1946 and 1964, one baby boomer marks a half century milestone every eight seconds. It’s the long expected and often hyped agi[...] Tactics Subscribers Read More...

Rest Easy

Amenities, Customer Service

Town East Mall unveils family restroom kitted out with amenities for adults and their infant or toddler children.

In an innovative move to accommodate the family of the ’90s, Town East Mall in Mesquite, Texas, recently installed a family rest room. According to Marketing Director Helaine Wolf, the new facility located outside the traditional men’s and w[...] Tactics Subscribers Read More...

Baby Boom

Advertising Creative Design, Amenities, Customer Service, Design Studio, Sales Promotions, Sales Promotions & More, Services

Westmount Shopping Centre’s childcare facility, Let’s Play, gives mothers a chance to enjoy some easy shopping. The return has been outstanding: sales were up $5 million from last year, and mall visits increased by 700,000.

Westmount Shopping Centre's reputation for customer service helped them earn the "Retailer of the Year" award in London, Ontario. Part of that success lies in its Let's Play Childcare facility, with over 500 members. Studies had shown that al[...] Tactics Subscribers Read More...

Adding Excitement

Amenities, Customer Service, Entertainment, Grand Openings, Sales Promotions, Sales Promotions & More

South Towne Center’s community was hyped for the grand opening of JCPenney, leading to a 63.7 percent increase in sales for the month.

Anchor or department stores play an influential role in attracting people to shopping centers because they offer great selection, and competitive prices. That's why the opening of JCPenney at South Towne Center in Salt Lake City, Utah last Augus[...] Tactics Subscribers Read More...