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Amenities

Open Concept: Mirvac Woos Mobile Workers

Amenities, Services

Hatch is about identifying opportunities to relieve consumer pain points creatively, even if it means disrupting the retail model. Mirvac's innovation program led to the trial of The Third Place work hub at Broadway Sydney. Close to 3,000 bookin[...] Tactics Subscribers Read More...

A Literature Dispenser? Klépierre Offers One

Customer Service, Services

Arcades (Noisy-le-Grand, France) is serving up quick reads along with refreshments from its vending machines. The Klépierre shopping center is the latest in a rapidly growing list of high-traffic places to offer a literary work dispenser from S[...] Tactics Subscribers Read More...

Shopping to the Beat of Their Own Playlist

Services, Technology Lab

Klépierre's Beaulieu shopping center (Nantes, France) has taken service personalization in a fun new direction. Using the Tshoko music management platform, it is inviting customers to play DJ and contribute to its playlist by adding the music t[...] Tactics Subscribers Read More...

Westfield Offers Custom Label Station to Students

Customer Service, Services

Westfield Helensvale (Australia) is putting its money on the merchandise personalization craze to attract parents eager to outfit their kids before they head back to school. All next week, the crew from Frankly Social will be set up outside the [...] Tactics Subscribers Read More...

Do You Offer Heli-drops to Your Mall’s VIPs?

Customer Service, Services

Westfield calls it the ultimate VIP journey: A chance to skip the traffic and board a helicopter to head to the mall. The developer is offering the luxury service at two of its California properties—Century City in Los Angeles and UTC in San D[...] Tactics Subscribers Read More...

Podcast for the Haute Fashion Caste

Customer Service, Services

Bayview Village (BV - Toronto, Canada) has never been shy about its posh positioning. It was really only a matter of time before it debuted on the podcast circuit. After taking on the role of brand curator and ambassador of all things style and [...] Tactics Subscribers Read More...
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