Westfield GC Holds Court in Queensland

What started out as a sporting event led to a popular amenity that draws the community.

Children with hoop dreams got to play to their hearts' content and learn new skills when Westfield Garden City (Upper Mt. Gravatt, Australia) hosted its GC Slam last month. For nearly two weeks, the center played basketball academy for young vi[...] Tactics Subscribers Read More...

The Luxury Brand Alliance

Customer Service, Services

This might be the era of retail mindfulness, but some shoppers still seek upscale experiences.

Shopping centers that position themselves in the upscale niche have become very good at eliminating pain points for customers. Too many bags? There's hands-free shopping. Parking congestion becomes someone else's problem, thanks to valet statio[...] Tactics Subscribers Read More...

Karaoke Rooms Are Open @ Maremagnum

Amenities, Customer Service

There’s more to mall-based entertainment than movies, stage shows, and licenced properties.

Music legends in their own minds have a brand new place to sing their hearts out at Maremagnum (Barcelona, Spain). As malls set aside more space for leisure and entertainment tenants, the center is on-trend with its Karaoke Rooms. Courtesy of L[...] Tactics Subscribers Read More...

Things Are Looking Up at intu Metrocentre

Amenities

After Clip ‘n Climb, operator Namco UK is set to launch the first in a chain of Angry Birds adventure golf courses at the Gateshead center.

Placemaking means new retail footprint planning for destination shopping centers that want to satisfy the needs of customers looking for emotional and sensory experiences as much as an opportunity to scratch their buying itch. If you want to see[...] Tactics Subscribers Read More...

VivoCity Wants Children to Go Play Outside

Amenities, Customer Service

A pond with paddleboats is just one of the Singapore mall’s standout amenities.

Singapore's VivoCity mall has its share of children-oriented retailers, but its management team isn't expecting little ones to be too keen on lingering inside, their parents dragging them from store to store. The lures for them can be found out[...] Tactics Subscribers Read More...

Farm2Market Takes Stalls on the Road

Customer Service, Services

The Aussie delivery service is on a mission to connect small farm producers and consumers.

Farmers' markets are often seen as quaint additions to shopping centers' seasonal food event rosters, but their popularity signals a much deeper change in consumer habits. Cravings for fresh, organic, and locally sourced produce have given farm[...] Tactics Subscribers Read More...

At Akmerkez, Playgrounds Aren’t Just for Kids

Amenities, Customer Service

Outdoor leisure amenities for grown-ups are on-trend in busy urban centers.

Don't be fooled by the primary colors, cubbies, and swings—Akmerkez (Istanbul, Turkey) had much more in mind than entertaining families with small children when it set up its Triangle Terrace. It envisioned it as a homestay getaway for harried[...] Read More...

Room to Grow

Community Room, Customer Service

Malls are becoming essential in delivering on-site community services that have little to do with shopping.

It doesn't matter where you live, it seems like budgets for community services are shrinking. As it happens, an Aussie shopping center has found a way to step in to fill the gap and help its adult shoppers acquire new skills and improve their ca[...] Tactics Subscribers Read More...

The Grown-up Business of Kids’ Play

Amenities, Customer Service

Children get their pick of careers at Westfield Hornsby.

When it comes to entertaining and caring for families at the mall, play areas are a sure thing. The trouble for retail marketers, though, is that the amenities keep getting more elaborate each year. Migros, for one, introduced its Mini-Migros su[...] Tactics Subscribers Read More...

Get Up and Move!

Customer Service

Miami Beach’s Lincoln Road gets a much-needed trading boost.

Lincoln Road might be affectionately called Miami Beach's "living room," but the 14-block district's BID team wants shoppers to get off the couch and adopt a healthy and active lifestyle. The pedestrian promenade is already conducive to explorat[...] Tactics Subscribers Read More...