Let the Retail Marketing Games Begin

It seems that the Tokyo Olympic Summer Games are on and so are spirited retail special events.

The Olympic Games are normally a no-brainer when it comes to spinning off a major sporting event into a retail marketing theme. Using this year's Tokyo Games as activation anchor has been trickier because, until recently, it was uncertain wheth[...] Tactics Subscribers Read More...

Eggspressionist Art Hatches in Québec

Entertainment, Special Events

The exhibit has been around the globe in various forms—from Ōita-shi to Dublin to New York City.

Stéphan Landry has plenty of reason to smile. The GM can now look forward to a slow return to normalcy at the Galeries de la Capitale (Québec, Canada) with the easing of COVID restrictions, and today the center is unveiling Eggspressionist Ar[...] Tactics Subscribers Read More...

Manufaktura Plays the Collectibles Game

Entertainment, Gifts with Purchase, Loyalty Programs, Sales Promotions & More

The retail activation and loyalty program booster matches the center’s new artful entrance signage.

With the fate of the upcoming Tokyo Olympic Summer Games still uncertain, the rush for commemorative mascots is likely on hold. That is giving a Polish shopping center a window to peddle its own series of branded collectibles.

Until June 12,[...] Tactics Subscribers Read More...

Forrest Chase Community on Display

Community Relations, Community Room, Entertainment, Special Events

Public art is the vehicle that the Aussie center chose to celebrate Perth.

This week's visual marketing nod goes to Australia's Forrest Chase shopping center for its "Pieces of Perth" wall. The selfie-ready installation brings visitors up close to some of the city's iconic spots via backdrops—from Cottesloe Beach to[...] Tactics Subscribers Read More...

Artists Seek Lower Degrees of Separation

Entertainment, Special Events

Bikini Berlin helps to bring creators and their public a little closer together.

Dance performances delivered to an audience of one, opera premieres on Zoom—artists have had to dig deep into their creative potential to stay connected to the public that they've been longing to encounter in person again since the beginning [...] Tactics Subscribers Read More...

Fun Events in 2021? BFPL’s Got This One

Entertainment, Special Events

This Big Apple destination proves that adaptation in difficult times doesn’t always mean reinventing the wheel.

There are no easy answers to the question, "What will now move consumers to continue visiting physical stores and brick-and-mortar centers?" The promise of enjoying a safe environment is a plausible one, but allowing everyone to go beyond the o[...] Tactics Subscribers Read More...

Sports, Food, and Selfies

Entertainment, Food & Beverage

That’s one Aussie mall’s marketing trifecta as it tries to bump up trading.

There's a lot of screen time being clocked at the moment and that requires the appropriate amount of food to go with it. Not everyone will support the habit but the indulgence is keeping some businesses afloat, so it's no wonder that various ma[...] Tactics Subscribers Read More...

This Could Increase Your Retail Luck This LNY

Entertainment, Special Events

Aussie centers make the most of contactless installations and online promotion ahead of this Lunar New Year.

If your center's promotional team is doing things right, its marketing budget allocation for 2021 is likely skewed toward retail categories that fall within essential services. It's a smart way to keep shoppers coming as they did pre-COVID. But[...] Tactics Subscribers Read More...

This Cupid Is Aiming for Shoppers’ Brains

Entertainment, Special Events

This isn’t the best time for regular blind dates, but one with a book might be alright.

If these past holidays were any indication, deep connections are what Valentine's Day believers will be yearning for most this year. But it will be tough given social distancing and everyone's need to feel safe. That makes one German retailer's[...] Tactics Subscribers Read More...

The District Docklands Bets on Immersive Play

Entertainment, Special Events, Technology Lab

Aussie destination’s temporary installation stimulates visitors’ senses and offers a welcome creative outing.

Escapes from the everyday seem harder to pull off right now, which means it's the perfect time for retail destinations to up their entertainment game. At The District Docklands (Melbourne, Australia), Imaginaria is taking up some 10,765 sq. ft.[...] Tactics Subscribers Read More...