Westwood Mall enticed crowds back with a 90% off sale. Each merchant offered one item at a 90% discount for 15 minutes, and each sale was announced throughout the mall.
Duncan Mall’s small size means community events are an important aspect of marketing. Every year, Duncan Mall helps two local health-related organizations raise money.
Beachwood Place bypassed construction traffic with an aggressive awareness campaign that was designed to provide shoppers with alternate access routes. Although 86 percent of shoppers used to come via the under-construction road, sales actually increased seven percent during construction.
For Valentine’s Day at North Park Mall, an empty space instead showcased an eight-foot heart with Cupid, where shoppers could write a message to their sweetheart. The messages were read aloud on air by a live remote radio station.
Cambridgeside Galleria’s Annual Taxi Event is held to thank taxi drivers for bringing tourists to the center.
Mall of Memphis drew thousands to test their mettle on the Mountain In The Mall. Thanks to its partnership with JanSport Apparel, the event took place at no cost to the mall.
Broadway Plaza aims to entice female shoppers and encourage evening shopping with state-of-the-art lighting and security systems.
An all-day celebration kicked off the opening of phase 1 of a new Food Hall at Farmers Market Jamaica.
Houston Mall looked more like a hospital with staff and equipment from Houston Medical Center set up throughout. The Medical Center made itself known to shoppers, and the Mall enjoyed a strong boost to traffic and sales.