Hickory Hollow Mall hosted an annual circus in late August in order to draw the back-to-school crowd. Three daily performances, which lasted 30 minutes, included jugglers, clowns, cotton candy, and balloons.
Centre Laval asked shoppers to participate in an adventurous sidewalk sale, featuring a 10-day nautical-themed bargain hunt. A sampling promotion was developed in order to keep the food court tenants involved, which boosted food sales and raised awareness of the restaurants.
Exit surveys showed that customers made purchases around the time of their birthday, so Huntington Beach Mall—in conjunction with Traffic Builders—started inviting locals to pick up a free birthday gift at the mall.
The Abbotsford Downtown Business Association (ADBA) of British Columbia gave frames to merchants, which they could use to assemble and display themed scarecrows.
Oxford Valley Mall’s 31-member teen board set up a haunted house in a vacant space, in order to raise money and food for the Salvation Army.
Scarborough Town Centre created a unique fashion event to heighten its fashion image, and gave graduating fashion design students the chance to win $1,000 and promote their work.
After finding itself at the intersection of two new freeways, Oakridge Mall mailed out 100,000 postcards to potential customers to let them know it’s in “the neighborhood”.
The Brickyard Mall presented a three-day series of events to commemorate Black History Month. Among other activities, children were invited to make masks using feathers, stones, glitter, and metallic confetti string.