A Fresh Start

Advertising Creative Design, Community Room

The Commons at Federal Way’s “Bring Back” campaign aims to inspire shoppers to bring back the good times.

The Commons at Federal Way in Washington State, USA has launched a brand new campaign this spring to inspire shoppers to bring back the good times. Simply titled “Bring Back,” the campaign was entirely conceived and designed in-house. Its[...] Tactics Subscribers Read More...

Discount Tornado

Sales Promotions

Le Boulevard let the discounts loose to over 37,000 Montreal residents, then offered them even more with its Winning Tornado game.

The discounts were flying at Le Boulevard earlier this month when the Canadian shopping center held its “Winning Tornado” campaign. With the help of SG Marketing Inc., Le Boulevard produced a discount coupon booklet, which it sent out to [...] Tactics Subscribers Read More...

Are You Mallvertising Yet?

Sales Promotions, Shopping Center Business

Mallvertising—”advertising to people when they are truly ready to buy: in shopping mall environments”—is how Kravco Simon plans to generate incremental income.

http://www.Mallvertising.com First there was shoppertainment. Now mallvertising is the new term joining a growing glossary of made-for-retail jargon. And like the former, this one will likely stick because the pursuit of incremental income is[...] Tactics Subscribers Read More...

The Sweet Smells of Spring

Mall Websites

Place Longueuil designed scent-infused scratch-and-win cards which gave customers whiffs of spring—including citrus, lilac, and spring breeze.

Canada’s Place Longueuil had some fun with shoppers earlier this spring when it held its scratch-and-win contest. With the help of Proulx Communications, the mall designed a series of scent-infused cards that participants could scratch to g[...] Tactics Subscribers Read More...

Little Miracles

Charity Partnerships, Community Room

Hilltop Mall, a small American center, finds success through community relations.

While household brands and big-box retailers are grabbing national headlines with their spectacular financial struggles, some small businesses quietly keep chugging along despite the recession. Hilltop Mall is one of them. Managed by Dial Pro[...] Tactics Subscribers Read More...

Strategic Merchandising in a Recession

Shopping Center Business

A refresher on the basic principles of retailing, which are sometimes forgotten during good economic times.

When customers are in a spending mood, they will buy almost anything. However, when a recession occurs, their wallet or purse stays closed for a lot longer. Tom O’Toole, a baker and conference speaker from Beechworth, Australia, has a wonde[...] Tactics Subscribers Read More...

Free Tickets to the Scottish Premier

Charity Partnerships, Community Room

Braehead Shopping Centre, sponsor of St. Mirren Football Club, paid to send no less than 1,000 children to a Scottish Premier league game.

Young Scottish soccer fans who are dreaming of becoming the next Ronaldinho got a chance to see their local idols in action earlier this month. Glasgow’s Braehead Shopping Centre, which is the St. Mirren Football Club’s main sponsor, paid to[...] Tactics Subscribers Read More...

Visions of Spring

Advertising Creative Design, Sales Promotions, Style Lounge

Bayview Village plays mind games with its clientele in a playful bid to get them into retail therapy.

Canada’s Bayview Village Shopping Centre (Bayview Village) is playing mind games with its clientele this spring in a playful bid to get them into retail therapy. Given its fresh fashion lineup, Bayview Village launched a new marketing campa[...] Tactics Subscribers Read More...

A Handy Promotion

Sales Promotions, Style Lounge

The Potteries’ promotional campaign nets 30,000 women a new handbag.

More than 30,000 women in Staffordshire and Cheshire, UK have a new handbag in their accessories collection, thanks to a promotional campaign that The Potteries Shopping Centre held last December. The colorful handbag-shaped mailer was sent o[...] Tactics Subscribers Read More...

Radio Days

Technology News

MySpace Canada users can now listen live to over 50 Corus Entertainment radio stations.

http://www.MySpace.com/Radio MySpace Canada users can now listen live to more than 50 radio stations across the country thanks to a new partnership between the social networking portal, Corus Entertainment and StreamTheWorld. Launched on A[...] Tactics Subscribers Read More...