BMW Mini China’s latest PR stunt is a small-scale mobile boutique that fits in a stretched version of one of its trendy cars.
Girl Scout Shop pops up at the Mall of America and yes, it sells a whole lot more than those tempting cookies.
Retail giant Walmart tests two micro-stores in California to serve as pop-up showrooms where consumers can view, touch and feel products sold on Walmart.com
Watters Creek at Montgomery Farm shows its allegiance to the stars and stripes with “Made in America” shopping guide in bid to help boost local economy
Elements mall in Hong Kong stages vignettes from the famous Tintin adventures in bid to promote its arts and culture credentials.
Any leasing manager would consider deals with temporary tenants, if only these could enhance their mall’s retail mix and productivity.
Online shopping club and Heart & Stroke Foundation of Canada jointly run online pop-up store during Heart Month.