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Charity Partnerships, Community Room
Little Coat Big Coat appeal launched to much fanfare with actress Tina O’Brien calling on mall TV viewers to donate their pre-loved outerwear.
Apps, Social Media Campaigns, Technology Lab
Saltspring Coffee scoured its Twitter threads then hit the streets to offer perks to unsuspecting yet deserving people.
Community Room, Fundraisers
Funds to support low-income women to become self-sufficient came partially from a text-to-vote mobile phone contest.
Social Media Campaigns, Technology Lab
Who needs cash when you’ve got the purchasing power of social media? You don’t at the Tweet Shop, the pop-up store that Kelloggs UK opened in Soho, London (UK).
Entertainment, Special Events
aMBUSH Gallery collaborates with Darling Quarter and Glasshouse shopping center to host public art events.
Shoemaker’s artsy promotional film takes viewers on a journey to the rainiest place on earth to demonstrate its products’ best features.