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Calling Little Drawers

Style Lounge

This retailer is taking the long-view approach to marketing.
Given the growing clout of consumer influencers, interest in creative collaborations is at an all-time high. For adults, the involvement of celebrities and socialites can make certain products more appealing. For children, the closest thing to s[...] Tactics Subscribers Read More...

Ride This Way

Pop-Up Stores, Shopping Center Business

Convenience isn’t just for car drivers at Boxpark.
It isn't exactly rare to see Sir Christopher Hoy on two wheels. The Scot is, after all, the winner of multiple world and Olympic cycling titles. What caught people's attention at Boxpark Shoreditch (London, UK) last week was where he was spotted[...] Tactics Subscribers Read More...

It Takes a (Shopping) Village

Community Relations, Community Room

The next-gen program rewards good character and service with prizes.
Youth angst and shenanigans make news headlines much more than their good deeds. A New Zealand center's marketing team is focusing on more positive stories, though, with two community-based programs. Sylvia Park in Auckland was recently on th[...] Tactics Subscribers Read More...

The Three-Minute Challenge

Food & Beverage, Sales Promotions & More

Pizza Forno is trying to raise the old vending machine’s status.
If you believe that a vending machine experience is limited to pure convenience, then the founders of Pizza Forno might ask for three minutes of your time to prove you wrong. That's how long their vending machine will take to make you a custom a[...] Tactics Subscribers Read More...

What’s Your Food Festival Hook?

Food & Beverage, Live Demonstrations

Going hyper-local is valued, but not necessarily original.
No one will ever argue with your shopping center event team's decision to host a food festival that celebrates fresh ingredients and highlights local producers. We hate to tell you, but it won't guarantee stellar traffic or a significant sales b[...] Tactics Subscribers Read More...

Retail Truly Is About Them

Sales Promotions & More

Being consumer-focused goes beyond personalized newsletters and membership cards.
It's great to base a store or shopping center's retail mix on consumer research findings. An even better strategy is to let those same consumers make the merchandising decisions directly. Amazon is on every retail professional's mind twenty-f[...] Tactics Subscribers Read More...
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