What’s Next: More Service-oriented Pop-ups

Leasing, Pop-Up Stores, Shopping Center Business

There’s more value in pop-ups than boosting trading in the fashion and F&B categories.

Holly Tucker knows a thing or two about making a small business thrive. Principal of the Holly & Co consultancy, she's the author of "Do What You Love, Love What You Do: The Empowering Secrets to Turn Your Passion into Profit" and the woman beh[...] Tactics Subscribers Read More...

FOMO? This Mall Has the Answer

Gift Cards, Sales Promotions, Sales Promotions & More

Social media is about human connection, but also about feeling like you’re in the know.

Buzz, click, scroll, post, switch off—how many times do consumers do that in a day to keep up with and contribute to the online banter happening on social media? Some mall marketers see it as an annoyance that makes their job of grabbing cons[...] Tactics Subscribers Read More...

MainPlace Mall Revamps Its Shopping Portal

Mall Websites, Technology Lab

The Centennial Collection destination and Adeptmind reveal phase 2 of the AI-powered site.

Centennial's marketers don't seem to think that the hybrid shopping trend will fade any time soon. Its MainPlace Mall in California has just completed a few website upgrades and is now formally inviting customers to "Shop the Mall at Home." Not[...] Tactics Subscribers Read More...

These Pop-ups Are More than GLA Fillers

Pop-Up Stores, Shopping Center Business

From quaint to traffic generators, small local operators get their turn in the spotlight.

Shoppers could walk right past The Jar Bar at Willowbrook Shopping Centre (Willowbrook - Langley, Canada), but chances are they'll stop. It isn't your ordinary vending machine dispensing soft drinks or bags of chips. It's Just Cakes Bakeshop's [...] Tactics Subscribers Read More...

Chadstone: The Campaign a Mother Could Love

Gift Cards, Loyalty Programs, Sales Promotions & More, Seasonal Giveaways

Simplifying online browsing is one of the Victoria center’s strategies to motivate shoppers.

Chadstone is doing things a little differently than most shopping centers to drum up Mother's Day sales. The Aussie fashion and leisure destination has posted a searchable guide online to help customers pinpoint potential gifts with four archet[...] Tactics Subscribers Read More...

H&M Makes Room for Tomorrow’s Role Models

Community Relations, Community Room

Its new CSR platform is dedicated to the next generation…of consumers.

Smile or cringe, there is little doubt that H&M's latest CSR endeavor won't leave anyone indifferent. Comprising an online community outreach platform and emotive campaign, including a short by Oscar-nominated director Bryan Buckley, "Role Mode[...] Tactics Subscribers Read More...