It’s Show Time

Celebrity Appearances, Entertainment, Food & Beverage, Grand Openings, Special Events, Style Lounge

Consumers need a compelling reason to put down their gadgets, step away from the TV, and go to the mall. Simple entertainment just doesn’t cut it anymore.

When the curtain rises on opening day, the number one thing a stage producer hopes for is a packed house. Marketers strive for the same outcome in the theatre of retail. That may well be their biggest problem. Developing special events is an [...] Tactics Subscribers Read More...

Window Treatment

Grand Openings, Style Lounge

Live mannequins housed in glass cases were among the highlights of XXI’s opening campaign at Mapleview Shopping Centre.

Propped up on their pedestal and housed in a custom built case, models turned consumer curiosity into mall traffic in the week leading up to XXI’s July 18 opening at Canada’s Mapleview Shopping Centre (Mapleview). Hired by Go Bee Producti[...] Tactics Subscribers Read More...

Red Carpet Fun

Entertainment, Grand Openings, Movie Theatre Premieres and Partnerships

Look-a-like movie stars take to the Red Carpet for a stunning celebration of the newest lifestyle expansion found at Galleria at Tyler.

Galleria at Tyler turned Hollywood to launch opening of its much anticipated lifestyle expansion - the North Village. On Wednesday, December 12th Galleria at Tyler treated guests to a night on the red carpet with a movie premiere at 8:00pm in th[...] Tactics Subscribers Read More...

Going to the Extreme

Entertainment, Grand Openings

Ocean Terminal in Scotland caters to youth, opening the first indoor skatepark of its kind.

The first indoor urban skatepark to be located in a Scottish shopping centre has opened in Ocean Terminal, this January. Called Transgression Park, the space (which is run by the Scottish extreme sports company, EHX) is bringing the shopping [...] Tactics Subscribers Read More...

Kanyon’s Bold Launch

Development News, Grand Openings

Kanyon showed some guts when it developed and hosted a launch party weeks before opening its doors to shoppers in the heart of Istanbul, Turkey.

Construction workers were still hammering away on the site when, three months ahead of the big event, the shopping centre implemented the first phase of its Underconstruction public relations programme. With input from its advertising agency, Re[...] Tactics Subscribers Read More...

Turnberry’s Artful Playground

Entertainment, Grand Openings

As an early Christmas present of sorts, Aventura Mall unveiled a new playground designed by contemporary artists.

With just a few sleeps left before Christmas, Aventura Mall, South Florida's largest super regional mall, unveiled a one-of-a-kind, interactive playground at a grand opening event that attracted distinguished guests and more than 400 children. T[...] Tactics Subscribers Read More...

The Totem Promises High Adventures

Entertainment, Grand Openings

The Totem—a 3D modular climbing adventure gaming experience—has been specifically designed by Atrium Games for shopping centers, retail and leisure outlets.

Shoppers at Edinburgh's Ocean Terminal (in the UK) were engaged in some seriously high-adrenaline entertainment as they literally swung through the sky during the shopping center's launch of the world's first in-mall aerial adventure game experi[...] Tactics Subscribers Read More...

Old Perth Markets’ Outstanding Renewal

Entertainment, Grand Openings

After 13 years of idleness, the Old Perth Markets site in Perth, Australia, is once again a bustling hub of retail activity, and it has Harbour Town Brand Direct Outlet Centre to thank for its revival.

After 13 years of idleness, the Old Perth Markets site in Perth, Australia, is once again a bustling hub of retail activity, and it has Harbour Town Brand Direct Outlet Centre to thank for its revival. A pioneer for the West Australian region, t[...] Tactics Subscribers Read More...

Playing with Health

Entertainment, Grand Openings

To help promote the importance of children striving for a healthy lifestyle, Glendale Galleria partnered with the Glendale Adventist Medical Center to introduce its “Healthy Habits for Healthy Living” play area.

To help promote the importance of children striving for a healthy lifestyle, Glendale Galleria recently partnered with the Glendale Adventist Medical Center to introduce its Healthy Habits for Healthy Living Play Area. Designed to bring aware[...] Tactics Subscribers Read More...

Celebrity Decorated Carousel

Charity Partnerships, Grand Openings, Sales Promotions & More

As part of its grand re-opening, Willow Grove Park aided charity by auctioning tabletop-sized carousel horses that were decorated by celebrities. The horses were replicas of the mall’s new carousel, a key attraction and visual focal point of the renovation. The event saw sales rise 40% over the previous year, food merchants reported an average sales increase of 90%, and more than $26,000 was raised to benefit cancer prevention.

A grand re-opening celebration took place at Willow Grove Park in Willow Grove, Pennsylvania after the first comprehensive renovation in the mall's 19-year history. As a strategic component of the grand re-opening marketing effort, Willow Grove [...] Tactics Subscribers Read More...