To appeal to a growing market of young families, Garden City Shopping Centre gave shoppers a chance to win a contribution to their educational funds.
Ocean Terminal has managed to carve out an entertainment niche for itself by playing up its amenities. The event that truly put Ocean Terminal in the big league, however, was the 2003 MTV European Music Awards.
Small center marketing isn’t about trying to recreate programs that were meant to support regional schemes. Understand the realities of your centre—don’t focus on how or where it falls short of the marketing conditions at other, bigger centers.
Heart-felt consumers are embracing all sorts of worthy considerations presented within the mall, from environmental sustainability to health reforms.
In the wake of Pirates of the Caribbean, Chantry Shopping Centre shivered shoppers’ timbers by randomly handing out free treasure.
The Mall at Millenia cured shoppers of Common-Mallaria with its heavy doses of signature events, and the mall’s carefully prescribed checklist of story ideas and photo opportunities.
The Strand shopping center was host to some of Australia’s top fashion designers, who battled it out on the catwalk.