Macy’s donates $1 million to the Make-A-Wish Foundation, helping to grant 55 wishes to critically ill children.
No electricity required here; this mall’s Christmas lights were powered with pedestrian shopper traffic.
Five Steen & Strøm shopping centers in Norway created one identity and City Cluster branding strategy that focused on urban spirit and aspirational cosmopolitan shopping.
Santa takes regains his rightful place on El Bosque’s throne in a specially commissioned holiday musical.
Union Square draws its revenues from a small catchment, but it managed to increase productivity by digging a little deeper into shoppers’ pockets.
Lucky hockey fans win Calgary Flames season tickets in a North Hill Centre giveaway that drew more than 6,700 participants.
Competing UK centers generate nearly $327,410 in PR value by collaborating on a holiday parade and light switch-on event in the heart of Wigan.
Arcaden Shopping centers stage holiday flash mobs in 20 German locations via live streaming for half a million shoppers.