Mall Turns Kids’ Drawings into Virtual 3D Town

Animated “city” grows with each additional drawing that participants complete.

In a mall atrium, under dimmed lights, children are busy designing the city of tomorrow. Thanks to some high-tech wizardry, their doodles become moving elements of a digital townscape that evolves through human intervention and interaction, just[...] Tactics Subscribers Read More...

Rundle Mall Turns Up the Music

Entertainment, Special Events

Umbrella music festival showcases local talent of many genres.

Rundle Mall's marketing team isn't letting a little something like winter weather get in the way of shopper entertainment. The Adelaide, Australia, center recently turned itself into a performing arts venue to host Rundle Mall Sounds, a free fou[...] Tactics Subscribers Read More...

A Bookish Plan

Community Room

Microlibrary project features a facade made of upcycled ice-cream buckets.

Bookworms are known to bemoan technology's encroachment on their favorite pastime. It is increasingly harder to maintain traditional bookstores and libraries, especially in remote areas. Despite the challenges, one organization has made it its m[...] Tactics Subscribers Read More...

intu Potteries Releases Autism Friendly Guide

Community Relations, Community Room

The 34-page guide helps customers get familiar with the center before they arrive.

A busy shopping center can be taxing on the nerves, especially if you are a visitor for whom under or over-stimulation of the senses is an overwhelming experience. That's why intu Potteries has created and published an autism-friendly guide, as [...] Tactics Subscribers Read More...

New Center Supports Budding Wordsmiths

Charity Partnerships, Community Room

San Francisco hub bridges gap for under-resourced young students.

It isn't too often that creative teams like people labeling their projects as weird, but one San Francisco firm is okay with it. It has, after all, dreamed up a most unusual space for a center that caters to children who have a lot of ideas and [...] Tactics Subscribers Read More...

InspiHer: Four Million Shoppers and Counting

Technology Lab

Media company aims to fill a void in online female marketing.

Consumers expect specialized knowledge, as well as products from their favorite retail destinations and brands nowadays. They want access to experience-based advice just as much. Up to four million of them are about to find it all online, thanks[...] Tactics Subscribers Read More...

Mall Trials ‘Husband Storage’ Pods

Amenities, Customer Service

Men reluctant to shop no longer need to be dragged around the mall.

You could call this latest customer service offer husband-free shopping. Just like the hands-free version, it allows mall visitors to unload whatever might interfere with their shopping enjoyment, in this case husbands who begrudgingly tag along[...] Tactics Subscribers Read More...

Bullring Shoppers Bite into Summer

Pop-Up Stores, Shopping Center Business

UK center has tasty offers coming during its Summer Food Fest.

The grocery wars aren't just happening between store chains, but also right on crowded aisle shelves with brands desperately trying to catch consumers' attention. One strategy has been for marketers to step out and chase unconventional promotion[...] Tactics Subscribers Read More...

Briefly Said: A Mall and Its Poet

Entertainment, Special Events

Poet for hire captures shopping and entertainment center’s anniversary celebrations.

How do you write 25 poems a day for five days straight? You pay attention to your surroundings and remain open enough for inspiration to come. That's what a young writer did when shoppers became his muses and he their vessel to celebrate their f[...] Tactics Subscribers Read More...

This Playground Illuminates Young Minds

Technology Lab

CuriosityWorks brings its light playground to Top Ryde City.

The traditional sand box has taken on a high-tech form at Top Ryde City (Australia). In the pop-up CuriosityWorks Light Playground, sand is just one of the materials that children are using to experiment with color. There are also translucent bu[...] Tactics Subscribers Read More...