Step into the Fashion Lab

3D prints were among design innovations exhibited during Fashion Week.

Design and technology have always been vital to the fashion industry, but the integration of the two sectors is becoming increasingly seamless. Some shoppers got to witness the change first-hand when a computer programming expert turned fashion [...] Tactics Subscribers Read More...

The Big and Fun Mall Con

Gifts with Purchase, Special Events

Aberdeen Centre has a few visual tricks to keep its shoppers entertained.

Fancy sharing a hot tub dip with a bear? Anything's possible at Aberdeen Centre (Richmond, Canada). The mall, whose clientele likes to be entertained as much as it enjoys shopping, is being well served this summer with Visual Impossible. The mal[...] Tactics Subscribers Read More...

Would Shoppers Like This Adult Playground?

Amenities, Customer Service

The on-trend outdoor gym comes with on-site trainers and a dedicated app.

Adults like their leisure time and many of them want to pursue a healthier lifestyle. Retailers have figured that out by now. That's what makes it hard to believe that it's taken so long for creative teams to come up with a full-fledged adult pl[...] Tactics Subscribers Read More...

Great Toys? Kids Will Judge

Entertainment, Special Events

Galeria Kaufhof calls on the experts to decide what’s fun and what’s not.

Grown-up shoppers are tough to read at times. Children are not. If you propose a game that they find boring, they'll let you know straight up, and toy manufacturers are about to face those critics at CentrO. The German shopping center is current[...] Tactics Subscribers Read More...

Summer on a High Note

Entertainment, Special Events

Quartier DIX30 adds yet another venue to its growing list of entertainment spots.

Quartier DIX30 doesn't seem to be into swapping its marketing strategies for the sake of change. It would rather build on them. After revisiting its Eggspressionist Art exhibit and giving it a benevolent twist earlier this spring, the Canadian c[...] Tactics Subscribers Read More...

Here’s Looking at You, Shoppers

Community Relations, Community Room

The Mall Walthamstow joins efforts to give artists some public workspace.

A giant face, seemingly pressed against a wall, is hard to miss for people walking by The Mall Walthamstow. The UK center commissioned the 13ft. long mural from Woskerski, an up-and-coming street artist based in London, as its contribution to Wo[...] Tactics Subscribers Read More...

Fore on the Mall Green

Entertainment, Special Events

Golf lessons among activities on offer for kids at The Americana at Brand.

The next Dustin Johnson or Lexi Thompson might have been found at The Americana at Brand this year. The California center just wrapped up its Junior Summer Golf Series, leaving participants ages seven through 12 with honed skills in putting, chi[...] Tactics Subscribers Read More...

Aussie Creatives in the Spotlight

Advertising Creative Design, Design Studio

Emporium Melbourne and Oyster magazine showcase fashion professionals to watch.

If they do their job right, shopping centers that cater to fashion enthusiasts should be able to offer their customers a glimpse of what's around the corner in style trends. That's what Australia's Emporium Melbourne is attempting to do with #Be[...] Tactics Subscribers Read More...

What’s Next: Mall Launches VR Cinema

Entertainment, Grand Openings

Leasing deal a market first that offers a glimpse into the future of retail development.

While Wonder Woman continues to rack up sales in movie theaters across the globe, one cinema is focusing on delivering an entirely different experience: virtual reality (VR). Bucharest's Veranda Mall is the first shopping center in Romania to[...] Tactics Subscribers Read More...

Doughnuts Anyone?

Food & Beverage, Live Demonstrations

Dufferin Mall hosted a festival dedicated to the new hip treat.

It took Dufferin Mall just a few minutes to sell out tickets to its inaugural Doughnut Festival, a Canadian first. Held on June 25 in partnership with Toronto Life magazine, the event brought together more than a dozen of the finest bakeries in [...] Tactics Subscribers Read More...