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Sales Promotions & More, Seasonal Giveaways
Rockland helps its tenants rally online for Black Friday and beyond.
With on-site crowds thinning in most shopping centers, Cominar's Rockland (Montreal, Canada) is hedging its holiday trading bets on an omnichannel approach to traffic generation. Customers will have to hop online to spin its Black Friday prize [...]
Apps, Community Relations, Community Room, Technology Lab
European mega mall helps sports club members check in and check out safely despite COVID-19.
The restrictions are getting tighter for public facilities and clubs of all sorts across Europe, but a retail center's tech team has figured out a way to loosen the COVID-19 pandemic's grip on their operations: A free mobile app and QR code che[...]
Sales Promotions & More, Viral Advertising
The big-box retailer strikes a balance between story branding and pushing sales of specific products.
It's November. For Best Buy, that's good enough to get into holiday shopping mode, even if American Thanksgiving isn't for another three weeks. The electronics retailer has launched its Black Friday campaign, with select deals available now and[...]
Customer Service, Services
Pandemic-focused messaging can put retail customers at ease or put them in the mood to do anything but shop in-store.
Consumers might be the kings and queens of the retail world, but their power to dictate what their shopping experiences should be on the High Street and in commercial centers has waned as of late. With the promise of safety jumping ahead of bra[...]
Sales Promotions, Sales Promotions & More
Given the many problems weighing on American consumers’ minds, the developer is opting for marketing levity.
While doom and gloom saturates American news headlines and the prospect of challenging months ahead threatens to put a real damper on an already somber retail mood, Simon says there will be joy this coming holiday season. The mall developer has[...]
Gift Cards, Sales Promotions & More
With e-mail marketing still proving its worth, gift card sales could start in shoppers’ inbox.
The big retail gift card push is about to begin. Everywhere shoppers will turn, a store, restaurant, or mall operator will try to sell its e-cards as the ideal holiday gifts. The tactic is a good one since consumers will be doing an increasing [...]
