Back to Trading and CSR at Galeries Lafayette

Les Galeries Lafayette dedicates its Mother’s Day sales promotion to women-focused nonprofits.

Les Galeries Lafayette (GL) has reopened its doors at Beaugrenelle shopping center near Paris and evidently with its marketing team's feet planted firmly on the ground. The department store might be known for its upscale brands and aspirational[...] Tactics Subscribers Read More...

Placemaking for All Gets Tested

Community Relations, Community Room

Just as malls and high-street retailers across the U.S. and around the world are struggling to clear a post-pandemic path, social justice movements of various kinds are revealing frayed community ties.

There was no dramatic photo, heart-tugging video, or dark square on Simon Property Group's (Simon) homepage this week; just a simple CSR message demonstrating that America's biggest mall developer is aware of and alert to what's happening in th[...] Tactics Subscribers Read More...

Monster Superheroes Set to Animate the High Street

Charity Partnerships, Community Room

The high-street project’s aim is to raise at least £100k for NHS Charities Together.

Martin Blackwell has led his share of campaigns as the former CEO of the Association of Town Centre Management and the Charity Retail Association in the UK. Now at the helm of his own consultancy, he's still focused on rallying the business com[...] Tactics Subscribers Read More...

Santana Row Outdoor Kids Club Goes Virtual

Community Room, Mall Clubs

Andy Z is set to take over the center’s Instagram Live feed next week.

Retail properties in several U.S. states are beginning to welcome shoppers again. However, it's anything but business as usual across the industry. With social distancing rules still in effect in California where families are staying home, Sant[...] Tactics Subscribers Read More...

On Community Duty at the Belfry

Charity Partnerships, Community Room

The center is helping to connect local volunteer groups and charities to shoppers.

Trading is only maintained for food and other essential services at the Belfry Shopping Centre (Belfry – Redhill, UK), but the property is still buzzing with activity, with many areas doubling as community connection points.

The Belfry is [...] Tactics Subscribers Read More...

What’s Now: The Community Marquee

Community Relations, Community Room

Watters Creek in Allen, Texas, put its billboard at the community’s disposal.

The ad executive's drive-by might take some getting used to these days. Share of eyeballs isn't exactly the golden benchmark when COVID-19 restrictions have constrained consumers' movements and altered their shopping patterns significantly. The[...] Tactics Subscribers Read More...

These Tweets Help Feed the Hungry

Charity Partnerships, Community Room, Social Media Campaigns

Following successful initiatives in Calgary and Ottawa, it’s Mississauga’s turn to help its local food bank fund emergency operations during COVID-19.

It's easy to see a company's COVID-19 tweet as a PR tactic, but the message that the CEO of Paramount Fine Foods posted online a couple of weeks ago means a lot more than that. Every retweet of his pledge is providing meals to eight hungry peop[...] Tactics Subscribers Read More...

Fueled by Hyperdome and The Coffee Club

Community Relations, Community Room

Lighthouse Care staff and volunteers get a welcome caffeine boost.

The long shifts recently seemed more manageable for the Lighthouse Care team, thanks to Hyperdome's outreach initiative. The Australian center partnered with one of its tenants, The Coffee Club, to deliver free cups of java to the staff and vol[...] Tactics Subscribers Read More...

Vestar Comforts Seniors with Home Video Program

Community Relations, Community Room

Powered by the ShortStack platform, the outreach program is one of Vestar’s many COVID-19 initiatives.

With so many people turning into amateur videographers as a way to combat boredom and stay connected with loved ones during this ongoing period of social distancing, the Vestar CSR team figured it would tap into this new talent pool for communi[...] Tactics Subscribers Read More...

MoA Responds to Red Cross Need

Community Relations, Community Room

America’s iconic mega “shoppertainment” center makes the most of its empty common court.

Mall of America's (MoA) North Atrium has never been this quiet, but last weekend it saw resurging activity. That space served as a donation hub when the center hosted the American Red Cross - Minnesota Region.

At 10 am, local residents who [...] Tactics Subscribers Read More...