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Celebrity Appearances

Looking out for Furry Friends

Celebrity Appearances, Community Room, Fundraisers

The Gardens Mall raised awareness for a local animal sanctuary with a visit from its Easter Bunny, in addition to sponsoring a Celebrity Dog Wash.
The Gardens Mall took up the animal cause when its bunny stopped by the Safe Harbor Animal Sanctuary recently. The Garden Bunny visited with animals waiting for adoption at the shelter, which was rebuilt after being destroyed in a ravaging fi[...] Tactics Subscribers Read More...

Tightening the Taps

Property Management, Sustainability

Regency Centers looks to save $125,000 with a sustainability pilot project.
Regency Centers could save as much as 42 million gallons of water annually if its sustainability project goes according to plan. The American developer, owner and operator of grocery-anchored and community shopping centers hopes to reduce its[...] Tactics Subscribers Read More...

All Male Fashion Fiesta

Catwalk Shows, Community Room, Fundraisers, Style Lounge

Tamarack Centre boosts publicity by 324% with a Mexican-themed fundraiser.
Canada’s Tamarack Centre caught the eye of the media on September 17, 2008, when it held its All Male Fashion Fiesta. The show, which garnered more than 262 column inches in editorial coverage and caused the mall’s publicity to soar 324 perc[...] Tactics Subscribers Read More...

Woodgrove Centre’s Green Campaign

Sustainability

Woodgrove Centre wants its bags back. As an environmental initiative, shoppers can redeem 30 plastic bags from its retailers in return for an eco-friendly Woodgrove bag, plus some special offers from merchants.
Earth Day was the inspiration for the advertising campaign that Canada’s Woodgrove Centre used last April to celebrate life on Vancouver Island. With some guidance from mall marketing director Nola Dunn, Suburbia Advertising developed a campai[...] Tactics Subscribers Read More...

Mixed Signals

Community Room, Sales Promotions & More, Seasonal Giveaways

An increasing number of shopping centers are developing media relations programs not only to raise their profile above competitors, but also to make the most of promotional opportunities.
While news reporters were scanning the market for a fresh angle on the rumored demise of the holiday retail season, JRfm radio’s six-member community crew was hitting the streets of Abbotsford, Canada, to help drive traffic to Sevenoaks Shoppi[...] Tactics Subscribers Read More...

Natural Capital Gains

Community Room, Sustainability

Macerich’s ‘Give Green Gift Card’ gives shoppers the chance to give a gift that will help the environment.
Macerich is peddling a new product these days: the Give Green Gift Card. Launched in late October of this year, the card was born out of a partnership between the mall developer and American Express (Amex). It gives shoppers an opportunity to ma[...] Tactics Subscribers Read More...

Marketing Complexion

Community Room, Entertainment, Special Events

Shopping centers open their eyes and minds to the new demographic reality.
Shopping is one of society's common denominators. People from all walks of life do it for self-indulgence. But ask consumers about their individual experience in your average mall, their sense of belonging there, and you might be surprised at ho[...] Tactics Subscribers Read More...

The Art of Style

Community Room, Sales Promotions & More

Promenade Shopping Centre gets a second chance at winning over customers.
It's not a good sign when your primary trade area contains one of the most affluent segments in your country, and yet your sales and market share keep shrinking. It was a rude awakening for Canada's Promenade Shopping Centre (Promenade), a 22-ye[...] Tactics Subscribers Read More...

Old Rides for New Homes

Community Room, Fundraisers

Bridgewater Commons helps raise finds with the vehicle donation program, Cars for Homes.
The words, "Shop. Give. Build" hanging high above the center court at Bridgewater Commons in New Jersey, USA, are serving to inspire shoppers to help low-income families in their community to realize their dream of owning a home. Last month, [...] Tactics Subscribers Read More...

The Greening of Santa

Community Room, Sustainability

Scotland’s Loch Lomond Shores gives Father Christmas an environmentally friendly makeover to match its green theme.
Loch Lomond Shores shopping center in Scotland finely tuned its Christmas program into its regular ongoing concerns about the world environment by presenting shoppers with a Green Santa during the last Holidays. "In response to our very activ[...] Tactics Subscribers Read More...
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