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Entertainment

What’s Next: Omnichannel Event Weeks

Entertainment, Special Events

Design Portland’s Festival 2020 delivery format could serve as a blueprint for retail events.

Don't bother trying to estimate when shoppers' love affair with virtual events will start to fizzle out because it's looking less and less like a mere COVID-19 summer fling. Online content generators are getting better at assessing consumers' n[...] Tactics Subscribers Read More...

Hunting for Bears at New Horizon Mall

Entertainment, Special Events

Scavenger hunts still have the potential to build on-site traffic in retail centers, despite social distancing.

It was hunting season at New Horizon Mall (Rocky View County, Canada) last month, but no harm came to any animal. To mark Teddy Bear Picnic Day (July 10), the center hosted a fun Teddy Bear Scavenger Hunt. Bears were hidden all throughout the p[...] Tactics Subscribers Read More...

Aussie Cinema Boosts Sales with Gaming

Entertainment, Special Events

Event Cinemas Innaloo offers a new twist on personalized entertainment.

Renting out an entire cinema projection room for your own little crew's entertainment might sound like a scene from a rom-com, but it's happening right now at Westfield Innaloo in West Australia. The center's Event Cinemas is offering "Game on [...] Tactics Subscribers Read More...

This Art Is By the Public for the Public

Giving residents an opportunity to express themselves through art is the goal of this retail-based community project.

Hard times have always inspired professional artists to create new works that reflect their own experiences and those of others around them. One UK center developer's outreach initiative is giving shoppers an opportunity to do the same and cont[...] Tactics Subscribers Read More...

Keeping the Summer Vibe High

Entertainment, Food & Beverage, Sales Promotions & More

Deerfoot City partners with PARK to bring the party lifestyle back to its retail block.

Lively patios, lawn games, communal summer leisure, and public art—you almost have to do a double-take when you spot these highlights on Deerfoot City's event roster. It seems like a mirage given the pandemic. However, the Canadian destinatio[...] Tactics Subscribers Read More...

Calendar Watch: Shoppi Tivoli Turns 50

Entertainment, Special Events

Shopping malls and their tenants will have a hard time sticking to their entertainment calendars given the unpredictability of COVID-19, but some celebrations like the holidays are set in stone. The same goes for property anniversaries, to a po[...] Tactics Subscribers Read More...

The Clauses Are Getting Back to Work Early

Entertainment, Seasonal Giveaways, Special Events

Hawthorn Mall is set to jump-start its holiday marketing program this summer.

There's no rest for the weary, the adage goes, and there will be no shortage of them as retailers and shopping center marketers ruminate their plans to salvage this summer's trading and make the most of the holiday season to follow. For one Ame[...] Tactics Subscribers Read More...

What’s Next: Distance Art in the Parkade

Entertainment, Special Events

The Cologne Bonn Airport is doing its bit to fill the art venue gap that COVID-19 created.

Some art exhibits are just as memorable for how they're staged as for the works they feature. That could very well be said for the "Nachtbrötchen" (or night bites) cultural project that took over one of the parkades at Germany's Cologne Bonn A[...] Tactics Subscribers Read More...

Live Acts Are Back On Stage at The District

Entertainment, Special Events

Nevada (USA) lifestyle center’s transition strategy goes beyond services to include entertainment.

The vibe will be quite different than it was pre-pandemic, but The District at Green Valley Ranch is ready to take its entertainment line-up out of the digital box and back into real life. Don't expect dense crowds, though. The center's event t[...] Tactics Subscribers Read More...

This Is Celebrating Earth Day, the Virtual Way

Entertainment, Special Events

Vancouver Mall marked the 50th anniversary of the global event with a marathon of earth-friendly activities delivered remotely.

Delivering an engaging retail experience has always been about people—their personal, social, and shopping needs. The marketing team for Vancouver Mall (Vancouver, USA) is emphasizing that point more than ever during the coronavirus pandemic,[...] Tactics Subscribers Read More...

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