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Shield Pals Springs Up at the Mall

Leasing, Shopping Center Business

The retailer helps shoppers make the most of PPE wearing with a lighthearted collection of themed shields and masks.

It's official: COVID-19 has not only prompted entrepreneurs to come up with a variety of products and services, but it's also turned into a new mall category. Brookfield Properties Retail (Brookfield) has delivered the first U.S. example at The[...] Tactics Subscribers Read More...

No Mall ID? No Entry

Property Management, Shopping Center Business

Boxpark’s Black Card helps with shopper traffic management and encourages customer loyalty.

Have you ever been carded by a mall bouncer? The shoppers at Boxpark's container malls in London experience that every time they visit and it's part of the UK developer's reopening protocol.

Shoppers first register online with their name, e[...] Tactics Subscribers Read More...

Why You Must Act Digital Before It’s Too Late

Contributors, Shopping Center Business, Technology Lab

COVID-19 has only stressed the need for meaningful virtual interactions with customers and employees.

Sometimes businesses neglect marketing initiatives that will benefit them long term for the sake of doing what’s most expedient. And unpredictable events, like the current COVID-19 pandemic, make it painfully clear that we must prioritize dig[...] Tactics Subscribers Read More...

Stay Calm, Update Signage, and Carry On

Design Studio, Property Management

The creation of new pandemic-mindful signage is in the works at CityPlace Doral.

Building a reputation for sound sanitary procedures and safety measures will be key to retail destinations' ability to maintain their brands strong and resume trading in the coming weeks and months. Communicating with shoppers online via websit[...] Tactics Subscribers Read More...

The NRF’s Bold Move: Operation Open Doors

Property Management, Shopping Center Business

While governing bodies and health authorities across the U.S. squabble over a post-pandemic timetable, the NRF is prepping its members.

Finding alternatives to face-to-face retailing has proven challenging for merchants and commercial center operators alike, but that pales in comparison to what awaits them once governments begin to soften the confinement rules. How to restart t[...] Tactics Subscribers Read More...

Recording in 3, 2, 1, Rolling

Contributors, Shopping Center Business

Janine Allen and Janessa Bishop of Kaiser Lachance Communications share their top tips on remote interviews.

With the shift towards more remote work during COVID-19, members of the media are increasingly relying on virtual interviews through platforms such as Skype and Zoom, as well as live or pre-recorded phone interviews to replace the in-person exp[...] Tactics Subscribers Read More...

Start Future-proofing Your Business Now

Shopping Center Business

CMO shares his detailed guide to using a highly leveraged marketing program to protect your business against a virus-driven economic slowdown.

“Things which are easy to do are also easy not to do.” Think about it. Most days, it’s easy to get up ten minutes earlier in the morning and have some quiet time, but it’s also easy to hit the snooze button and stay in bed. The early da[...] Tactics Subscribers Read More...

Hunkering Down in the Face of COVID-19

Property Management, Shopping Center Business

Commercial property owners get proactive to serve their communities and limit losses as consumers are told to stay home.

The so-called third place was until very recently still a desired lifestyle-focused destination, a commercial center where customers could do a little shopping, dine out, meet up with friends and family, and be entertained. The coronavirus chan[...] Tactics Subscribers Read More...

Park, Ride, Shop, Repeat at Sylvia Park

Parking, Property Management

Daily commuting is a reliable habit and this Kiwi Property center is taking full advantage of it.

If you've already parked at the mall for a cheap price, stepping inside to grab a quick coffee before heading home likely won't break the bank. That's the form of convenience-breeds-loyalty rationale that might give Sylvia Park (Auckland, New Z[...] Tactics Subscribers Read More...

These Posers Are Also Career Builders

Customer Service, Retailer Roundup

The Microsoft Store photo sessions are designed to be more than mere vanity projects.

Who doesn't like to look good in a portrait? Nobody but despite consumers' obsession with image curation for lifestyle-oriented social media, the Microsoft Store team at Westfield Topanga & The Village (Canoga Park, USA) isn't focusing its phot[...] Tactics Subscribers Read More...

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