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Fashion Blogs, Mall Websites, Social Media Campaigns
Plaza Las Americas keeps shoppers’ styles up-to-date with a video fashion blog.
Deal Makers, Entertainment, Sales Promotions
Hillsdale Shopping Center increases its Santa sales by over 40 percent through its holiday promotional partnership with Universal Studios.
Fundraisers, Social Media Campaigns
The Salvation Army makes the most of the web (including social media) when it comes to donations.
Mall Websites, Sales Promotions & More
ION Orchard promotes its launch by inviting customers to take a test and win prizes.
Customer Service, Services
How some malls are taking holiday services to a new level.
Sales Promotions & More, Technology Lab
Centers discover the value in advertising with magazines – both in print and online.
Mall Websites
Shiodome City Center of Japan utilizes a straightforward website layout to help users find the stores that they seek.
Social Media Campaigns, Technology Lab
Social networking platforms such as Facebook and Twitter can enhance consumer engagement and loyalty.
Gift Cards, Seasonal Giveaways, Social Media Campaigns, Sustainability
Placentia Town Center’s illustrative character, Holly Green, came to life as a real person to hand out goodies to holiday shoppers.
Loyalty Programs, Sales Promotions
Retailers have relied on discounting to drive sales, but it can only be a short-term strategy.