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Special Events, Technology Lab
Step into the very real world of virtual events: a Q&A with Joerg Rathenberg, Senior Director of Marketing, Unisfair.
A: For organizers, virtual events are a more economical way to bring thousands of attendees because they don’t have to contend with renting space, f&b or giveaways, and a[...]
Apps, Technology Lab, Technology News
Some magazines, such as Esquire, have begun incorporating digital content accessible on your computer.
Apps
Upper Canada Mall’s iPhone app offers shoppers a collection of useful features, right in time for the holidays.
Décor Themes, Entertainment, Technology Lab
An initial decor investment will turn into a future marketing budget contributor for Magic Valley Mall.
Social Media Campaigns, Sustainability
Nespresso’s Ecolaboration.com demonstrates its focus on sustainability and eco-friendliness.
Community Room, Social Media Campaigns
Southlake Town Center knows social media is a two-way street, and makes the most of its presence.
Leasing, Shopping Center Business, Style Lounge, Sustainability
Melbourne Central experiments with an alternative, eco-friendly temporary retail concept.
Community Room, Entertainment, Fundraisers, Sustainability
Pursuing sustainability, Rochdale Exchange achieves two goals in one event.
Décor Themes, Entertainment, Sustainability
Hillsdale Shopping Center keeps its holiday décor project within budget by dusting off some old gems.