Mall of America Broke Guinness World Record

Center used empty retail space as a temporary shop to collect and fix 5,512 bikes.

Many hands make light work. It's one of those proverbs that parents often use to convince their kids to pitch in more with house chores. The Mall of America's (MOA) recent Guinness World Record-breaking feat serves as a good case in point. Just [...] Tactics Subscribers Read More...

Judge Set Up Pop-Up Court at Polo Park

Charity Partnerships, Community Room

Winnipeggers were arrested and taken to center court for sentencing and bail hearing.

Polo Park is no stranger to fashion catwalks. However, those orange-clad men and women who paraded into the Canadian mall’s center court on Monday weren’t models, but jailbirds. At 10 a.m., those chained-up Winnipeggers started arriving w[...] Tactics Subscribers Read More...

Manchester Arndale Adds Empty Shop Space

Charity Partnerships, Community Room

UK center hopes to raise funds for the homeless with new twist on award-winning outreach program.

While retailers across Greater Manchester are kicking their New Year fashion campaigns into high gear and urging consumers to refresh their wardrobes, some 600,000 people are living in poverty in the northern England region. For the latter, find[...] Tactics Subscribers Read More...

IKEA Campaign Celebrates Food Lifestyles

Food & Beverage, Sales Promotions & More

A dedicated website is stocked with ideas to make the most of family meals.

People who regularly order take-out have finally found an ally, other than their favorite eatery: IKEA. The retailer that taught us to love outfitting our homes, regardless of our budget or space, is now honoring family meal rituals, whatever th[...] Tactics Subscribers Read More...

Take the Super Bowl Ad Personality Test

Technology Lab, Viral Advertising

Brands will pay as much as $5 million for a 30-second chance to grab your attention.

In just a few weeks, fans of American football will grab their favorite pub food and snacks, find a comfortable seat and take in the action of Super Bowl 50. Between now and then, they’ll have settle for the usual debates around which two team[...] Tactics Subscribers Read More...

JCPenney Knows Where the Real Santa Lives

Entertainment, Technology Lab

Shoppers got to head off on a special journey to Santa’s 3D world.

Kids are told every year how lucky they are that Santa would take time out of his busy schedule to drop by their local mall just to hear their Christmas wishes. JCPenney, however, figured that he had better things to do so this past December, it[...] Tactics Subscribers Read More...

Get Your Own Purple Apples

BCSC Purple Apple Marketing Awards, Shopping Center Business

Awards for effective shopping center marketing will be handed out in London in May.

Calling all retail marketers in the UK, Republic of Ireland and the Channel Islands: It's time to closely examine your body of work from the past year and pick the top programs to enter into BCSC's Purple Apple Marketing Awards 2016. Presented e[...] Read More...

Mobile Fringe: Your One-Stop Shop

Technology Lab

SPONSORED FEATURE – What started out as a smartphone app company, in the very early days of the iTunes store, has now grown to offer a broad spectrum of marketing software tools.

With more than 100 shopping center clients, we at Mobile Fringe are able to help those using our solutions to streamline content, offer shoppers an amazing digital experience regardless of device (e.g., iPhone, PC, digital directory boards), imp[...] Read More...

This Mall Carpark Can Power 170 Homes

Development News, Shopping Center Business, Sustainability

The Pines Elanora’s apparent New Year’s resolution is to make sustainability a central part of its CSR mandate.

The Pines Elanora is already known as a community hub for local residents seeking everyday staples and a place to spend time with their families. It has now also become one of Australia’s largest solar power generators. The Gold Coast shopping[...] Tactics Subscribers Read More...