This Easter Egg Hunt Is for Grown-ups

Sales Promotions & More, Seasonal Giveaways

Urban destination will entice shoppers to extend their stays to search for retail perks.

Bunny rabbits and Easter eggs are recurring themes for family-focused programs in many shopping malls this time of year, but in 2015 one retail center decided to take a different approach to its seasonal event. It was so popular that it's bringi[...] Tactics Subscribers Read More...

Solve Your Retail Data Problems Now

Contributors, Technology Lab

Dataiku’s Pauline Brown shows you how to optimize predictive retail analytics.

In the retail business, big data is poised in the coming years to open up huge opportunities in the way stores, both physical and online, fundamentally operate and serve customers. Given the incredibly small margins, Big Data will also provide m[...] Tactics Subscribers Read More...

Mall Teams Prepare for Charity Trek

Community Room, Fundraisers

Two groups of nine adventurers are setting their sights on Ben Nevis, the tallest mountain in the British Isles.

Gavin Prior and Phil Steele are well seasoned when it comes to retail staff leadership. Motivating team members to give their best is what they do everyday as the respective general managers of intu Eldon Square and intu Metrocentre. They'll soo[...] Tactics Subscribers Read More...

Mall Gives Young Entrepreneurs a Boost

Leasing, Shopping Center Business

Pitch competition helps youths get further along in their budding retail career.

If there was any doubt that the barriers to entry in the retail world were high, then watching an episode of the Dragon's Den or Shark Tank reality TV shows would dissipate it. Breaking into retailing is tough and some enthusiastic would-be entr[...] Tactics Subscribers Read More...

Garden City to Showcase Pink Bunny

Entertainment, Special Events

Renowned visual artist to bring his high-profile work to the West Australian center.

Easter with a twist is what Clare Riley and her team were after this year and they found it in Stormie Mills. The senior marketing manager at Garden City in Australia is about to welcome one of the artist's most recognizable public works for a t[...] Tactics Subscribers Read More...

Malls Get Creative for Earth Hour

Community Room, Sustainability

Global sustainabiliy initiative inspired teams to do more than switch off property lights.

Shoppers will have to wait another month before their local centers turn into rally points for environmental awareness and general sustainability causes on Earth Day (April 22). They recently got a chance to get in the right mindset, though, whe[...] Tactics Subscribers Read More...

Here’s One Way to Draw Big Music Acts

Entertainment, Special Events

Promotional partnership brings start-studded lineup to the mall.

If you have to explain who your venue performers are, don't expect a packed house. One Canadian mall's marketing team doesn't have to worry about that. Its association with one of the country's biggest entertainment events will bring the red car[...] Tactics Subscribers Read More...

Gap Uses Social Posts as Shoppable Ads

Social Media Campaigns, Technology Lab

The Gap x You campaign turns candid photographs into incentives to shop for spring.

Have you heard of Olapic? If not, then Gap's marketers are one step ahead of you. The online platform turns what it calls earned content, the comments and images that your customers and brand advocates share on social media, into sales drivers. [...] Tactics Subscribers Read More...

Mall Event Meshes Play Area and Art Studio

Community Room

Festival installation offers kids community-anchored artistic adventures.

Children inhabit their communities yet rarely get a chance to help shape them, but a public art project in Australia is changing that. It's using retail-based space to give little ones a way to share representations of their dream world while ad[...] Tactics Subscribers Read More...

Mall Sells Seasonal Banners as Artworks

Sales Promotions & More

Commissioning bespoke works for a decor program could pay off.

Ordering a series of generic banners online is one way to add a touch of color to a shopping district's street lampposts. Reaching out to an artist to produce custom creative that can strengthen community ties and support destination branding is[...] Tactics Subscribers Read More...