Green Fridays Aren’t Just About the Sales
Community Room, Sustainability
Ayala Malls in The Philippines has just wrapped up a multi-property promotion that encouraged shoppers to opt-out of plastic shopping bags and choose its branded reusable totes instead. Called Green Fridays, it debuted late last May and ran unti[...]
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Wanderlust 108 Has (RED) Campaign Tie-in
Charity Partnerships, Community Room
Here's a marketing alliance that makes sense: Wanderlust, the agency that creates events, media, products, and experiences with a health and wellness goal, has partnered with Adidas and the (RED) campaign for its 108 series of mindful triathlons[...]
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The Right Fit
Community Relations, Community Room
Hammerson and Westfield are about to embark on a major regeneration project in South London, UK, through their Croydon Partnership. At the heart of it will be the transformation of Centrale and Whitgift Centre, whose £1.4b (US$1.89b) redevelopm[...]
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The Race for Holiday Shoppers Starts Now
We know; you've barely had time to catch your breath after delivering your biggest marketing program of the year. That isn't stopping the team at intu Lakeside in Essex, UK. It is already thinking ahead to the next holiday season and planning to[...]
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