Container Mall Gets Its Own Bar

Boxpark Croydon partners with Coors Light to run the Boxbar.

Fashion centers have their style lounges and Boxpark Croydon has a branded watering hole; to each their own. For the UK destination that specializes in food, beverages, and entertainment, it was bound to happen. But since shopping centers are no[...] Tactics Subscribers Read More...

Participatory Art Coming to PVM

Community Relations, Community Room

Canadian urban center will count on its local art community to sustain its new program.

Ivanhoé Cambridge has some big plans to inject new energy into the city of Montreal's downtown core. The Canadian developer calls it Projet Nouveau Centre, and at the heart of it is the transformation of one of its properties' esplanade to make[...] Tactics Subscribers Read More...

What’s Next: VR Celebrity Events at the Mall

Technology Lab

Start sourcing your VR gear because virtual events are grabbing more of your shoppers’ attention.

It's the beginning of the year and your shoppers want to start it right with a renewed commitment to overall wellness. For motivation, they can head to your mall bookstore and grab a copy of one of Deepak Chopra's inspirational books, or strap o[...] Tactics Subscribers Read More...

Gifting Is Actually a Year-round Thing

Social Media Campaigns, Technology Lab

The holidays are over, but rewarding shoppers for their social support is always in season.

How many times have you walked by a store window and seen something that would make perfect gifts for loved ones? Not for Christmas or birthdays, but just because they'd like them. A European mall marketing team is tapping into that spontaneous [...] Tactics Subscribers Read More...

Give Me Some of That!

Community Room, Fundraisers

Bal Harbour Shops and its community partner treat customers at inaugural fundraising event.

Take it from the marketers at Bal Harbour Shops in Florida: There's no such thing as an impossible retail category match when it comes to making customers feel special while doing something good for the community. Last weekend, the upscale cente[...] Tactics Subscribers Read More...

Retailer Takes Green Message to Consumers

Community Room, Sustainability

Outdoor specialist makes everything that’s old (nearly) new again.

The Buy Nothing Day movement has always been a thorn in retailers' sides, encouraging consumers to resist the pressure of holiday shopping, beginning with Black Friday. Without going quite that far, one brand is embracing the notion of counterin[...] Tactics Subscribers Read More...

Shopping Like a Champion

Charity Partnerships, Community Room

Americana Manhasset customers go the distance to support dozens of charities.

Some people shop at the mall to support their children's schools; others do it for charity. The latter performed to the best of their ability this past holiday season, helping New York state's Americana Manhasset raise a whopping US$1,084,786 on[...] Tactics Subscribers Read More...

Stockland Moves Forward in WA

Development News, Shopping Center Business

Developer receives approval for a new center, its fifth in the region.

Australian property developer, Stockland has some big plans for the Swan Valley Wine Region that sits just outside of the Perth CBD. Recent state and local planning approvals mean that it can go ahead with a new town center project that will ext[...] Tactics Subscribers Read More...

Kids Color Their World at Grand Central

Community Room, Fundraisers

Service station and craft activity series benefit children’s charity.

For at-risk and displaced children, heading back to school (BTS) after the holidays is just another challenge to face. The managers at Australia's Grand Central had them in mind when they set up a BTS service station with a twist. Earlier this w[...] Tactics Subscribers Read More...

This Retailer’s Wrapping Paper Is a Gym Towel

Customer Service, Services

You could tone your arms tying the matching ribbon, too.

This is the kind of service every lifestyle shopping center should offer its fitness club VIPs: Reusable wrapping paper whose impression will last well past the holidays and into the get-fit-again season. The marketing strategy is embedded right[...] Tactics Subscribers Read More...