Faster, Higher, Stronger…Together

Community Relations, Community Room, Entertainment, Special Events

Brookfield Place Perth’s countdown to the Tokyo Games is infused in local Indigenous culture.

Brookfield Place Perth's marketing team would have liked to launch its NAIDOC celebrations on July 4 as planned but had to delay the festivities by a week because of COVID restrictions. However, as it turns out, the new date might end up workin[...] Tactics Subscribers Read More...

Mall’s Student Apprentices Win biz Challenge

Community Relations, Community Room

Entrepreneurial youths helped a UK center make a plan to monetize its outdoor space.

It's hard for students to envision a fulfilling future without an education, but they'll need a dose or two of work-life reality to actualize their career dreams. A UK youth competition enables valuable first steps while giving businesses like [...] Tactics Subscribers Read More...

Brookfield Properties Casts a Wider Tenant Net

Community Relations, Retailer Roundup, Shopping Center Business

Knowledge sharing program points to a more diverse future in retail.

Corporate social responsibility begins with intent and it needs action, especially funding, for its vision to be realized. Brookfield Properties is pumping US$25 million over five years into a mentorship program targeted at aspiring black- and [...] Tactics Subscribers Read More...

RECon Takeaways: Driving Ancillary Revenue

Community Relations, Shopping Center Business, What's Next Market Focus

This past pandemic year has put community-minded retail marketing in the spotlight.

As the world shut down to deal with COVID-19, retail centers' role as community hubs became paramount. The sharpened focus on non-commercial activities came with its share of financial woes, but it also allowed marketing teams to prove their wo[...] Tactics Subscribers Read More...

Pacific City Joins the #BeHere Campaign

Community Relations, Community Room

Summer reads are on offer for kids at the Huntington Beach destination’s mini-library.

Like sunscreen and flip-flops, a captivating book is always good to have on hand on a trip to the beach. There will be plenty of the latter for local and out-of-town children who visit Pacific City in Huntington Beach, California, this season. [...] Tactics Subscribers Read More...

H&M Makes Room for Tomorrow’s Role Models

Community Relations, Community Room

Its new CSR platform is dedicated to the next generation…of consumers.

Smile or cringe, there is little doubt that H&M's latest CSR endeavor won't leave anyone indifferent. Comprising an online community outreach platform and emotive campaign, including a short by Oscar-nominated director Bryan Buckley, "Role Mode[...] Tactics Subscribers Read More...

Forrest Chase Community on Display

Community Relations, Community Room, Entertainment, Special Events

Public art is the vehicle that the Aussie center chose to celebrate Perth.

This week's visual marketing nod goes to Australia's Forrest Chase shopping center for its "Pieces of Perth" wall. The selfie-ready installation brings visitors up close to some of the city's iconic spots via backdrops—from Cottesloe Beach to[...] Tactics Subscribers Read More...

This Earth Day, Just Press Play

Community Relations, Community Room, Sustainability

ClientEarth and the FRED & FARID agency hope to make their sustainability plea consumers’ next earworm.

Wherever you are and whatever you're up to, there's a playlist to help you sustain the beat of your daily life. Today being Earth Day, nonprofit ClientEarth and the FRED & FARID agency in New York City have a few more tracks to add to your libr[...] Tactics Subscribers Read More...

This Mall’s Female Blog Means Business

Community Relations, Community Room, Instagram

If you’re going to launch a community blog, make it culturally relevant.

As the world shut down to deal with COVID, many women bore the brunt of the family balancing act. More than a year after the pandemic's outbreak, things haven't changed much, moving female multitaskers to turn to each other and their community [...] Tactics Subscribers Read More...

Developer Adds Health to Building Tenant Mix

Community Relations, Community Room

The race to curb the latest pandemic wave spurs temporary changes in commercial building GLA use.

Like many commercial real estate professionals, Georgina Iliescu is well aware of the pressing need to take a long-term view when planning a business response to the current pandemic. Her strategy: Concentrate on supporting the community and on[...] Tactics Subscribers Read More...