Art Project Links Digital to Mall Environment

Arden Fair uses a social media contest to source local artists to produce video content.

Multimedia installations in retail environments are very effective in grabbing shoppers' attention, and that can be a problem. People expect them to remain as dazzling as they were the first time they saw them—a real challenge for marketers. A[...] Tactics Subscribers Read More...

Mirvac Turns Social Posts into Donations

Community Room, Fundraisers

Australian mall company teams up with The Smith Family to support youths in need.

Some people can part with material goods, others not so much. Mirvac is appealing to both types in its latest community initiative that mixes on-site activation at three of its shopping centers with a social media campaign to give local children[...] Tactics Subscribers Read More...

Is the Selfie Mirror Your Next Mall Amenity?

Technology Lab, Viral Advertising

Device adds HD video recording options to those little vanity moments called selfies.

If your shoppers are developing tendinitis from all the selfies they take to enter your mall's social media contests and sales promotions, then Karina Shemyakina has a proposition for you: set their hands free with her Selfie Mirror. The Cali[...] Tactics Subscribers Read More...

CF Fairview Park Turns Back the Clock

Social Media Campaigns, Technology Lab

Ontario mall celebrates its 50th anniversary with a social media contest.

When was the last time you saw a mall food court set up with formal tableware, or one packed with gentlemen in full suits and ladies in dresses and coats? Some of the shoppers at CF Fairview Park (Kitchener, Canada) are probably too young to hav[...] Tactics Subscribers Read More...

Parking App Touted as Green Solution

Apps, Technology Lab

ICES is ready to deploy the smartphone-based solution in retail centers across the UK.

ParkFinder won't help you back your car into a mall stall, but its creators claim that it can do just about everything else. Imperial Civil Enforcement Solutions (ICES) acquired the smartphone app from tech developer Apparcar, and it is now prom[...] Tactics Subscribers Read More...

Scandinavian Designers in Spotlight in Berlin

Catwalk Shows, Style Lounge

Bikini Berlin concept mall surprises shoppers once more with Nordic Fashion Hub.

Berlin Fashion Week is in full swing and one of city's high-profile shopping centers is participating by hosting a free side event that highlights the talents of 15 Scandinavian designers. Bikini Berlin is also the curator of this Nordic Fashion[...] Tactics Subscribers Read More...

Alexandra Pier’s $78M Project on Track

Development News, Sustainability

A tower with viewing platforms will be a key element at the Montreal port.

The Canadian city of Montreal will be celebrating its 375th birthday next year, and its Port Authority (MPA) is planning to give residents a special present: improved access to their waterfront. The MPA has partnered with the Provencher_Roy urba[...] Tactics Subscribers Read More...

Bayfair Hosts Giant Knit-a-thon

Customer Service

Event doubled as a community rally in support of abused and neglected elders.

It took the Ninja Knits just five days to turn 4,000 meters of yarn into a public work of art doubling as a knitted seat at Bayfair Shopping Centre (Bayfair) in Mt Maunganui, New Zealand. The community group did get some extra sets of hands and [...] Tactics Subscribers Read More...

Hillsdale Launches Mobile Food Market

Food & Beverage, Sales Promotions & More

Off the Grid ensures ongoing F&B service during major mall construction work.

What do you do when your once busy food court turns into a pile of rubble? You think fast and come up with alternate venue. At Hillsdale Shopping Center (Hillsdale), that secondary spot is its parking lot. The California mall recently partnered [...] Tactics Subscribers Read More...

Mall Photos Are About to Get Better

Technology Lab

White Lion Walk shopping center offers new tech amenity.

Let's be honest. Selfies and full photo sessions are often about keeping up with—or better still, surpassing—the Joneses. Shopping centers and trendy boutiques feed right into that trend, offering consumers plenty of backdrops and props to s[...] Tactics Subscribers Read More...