Shoppi Tivoli’s Balancing Act

A slackline world record was broken at this charity event.

Late last month, a dozen daring athletes from nine different countries converged at Shoppi Tivoli (Zürich, Switzerland) to try to beat a world record: Walk more than 16,076 ft. on a slackline high up the air. Organized in partnership with the I[...] Tactics Subscribers Read More...

Still Open for Business

Pop-Up Stores, Shopping Center Business

Some brick-and-mortar stores might be closing, but innovative concepts are waiting in the queue.

"Out with the old" is the recurring line heard on the High Street, but "in with the new" is the true story, with pop-up related businesses beginning to mature from one-off retailing indulgences into more complex multi-platform models. The KIN[...] Tactics Subscribers Read More...

Who Can Resist Freshly Baked Bread?

Food & Beverage, Sales Promotions & More

An organic bakery creates a new routine at The Shops at Wailea.

F&B retailing meets multi-sensory marketing at The Shops at Wailea in Hawaii. Every weekday, from 3 pm until 6:30 pm, customers line up in the center's fountain courtyard to get their hands on freshly baked organic sourdough bread from the Blue [...] Tactics Subscribers Read More...

Light This Way

Technology Lab, Technology News

Shoppers are encouraged to become co-creators of this mall’s high-tech displays.

Interactivity is now a given when it comes to retail centers' digital entertainment. The next level: Inviting consumers to generate some of the content in real time, which is what an Asian mall is doing. The Shoppes at Marina Bay Sands in Sin[...] Tactics Subscribers Read More...

To Dad with AR Love

Technology Lab, Technology News

The Bellevue Collection’s Father’s Day activity packs a high-tech punch.

We've got another Father's Day marketing concept for you: digital photo cards with an augmented reality (AR) twist. The Bellevue Collection (Bellevue, USA) teamed up with Pixelfire to offer the service that uses Kinect-based photography to super[...] Tactics Subscribers Read More...

Crash Course at Rockland

Style Lounge, Stylist and Personal Shopping Services

The Canadian mall’s style ambassadors help shoppers make sense of seasonal trends.

Rockland has already secured a position as one of the fashion retailing poles in the city of Montreal, Canada. Now it is also hoping to trade in another currency: knowledge. With three style ambassadors on board, the center is giving its custome[...] Tactics Subscribers Read More...

AI Never Looked this Human

Technology Lab, Technology News

A retail and entertainment destination puts a face to its service chatbot.

Personalized attention is at the heart of AI-powered customer service programs, but few providers can claim to deliver a personable experience. A retail team, however, is making some inroads by putting a face and personality to its chatbot. M[...] Tactics Subscribers Read More...

A Different Kind of Lunchtime Workout

Charity Partnerships, Community Room

The Gut Cancer Foundation hosted a crunch flash mob at BTC to raise funds.

Flash mobs are all about surprises and the concepts keep on getting more unexpected. The shoppers at Botany Town Centre (Auckland, New Zealand) certainly couldn't have predicted that they would have stepped out to the center for lunch last Thurs[...] Tactics Subscribers Read More...

Look to Your Tenants for Fresh Concepts

Pop-Up Stores, Shopping Center Business

Individual brands could also use more exposure via seasonal installations.

The basic principle behind social media marketing is to leverage your existing shopper base to find new customers. The same goes for leasing: Tenants are choice leads for interesting seasonal retail concepts. One Canadian mall's team is on it. [...] Tactics Subscribers Read More...

Debenhams Shares Its Beauty Secrets

Sales Promotions, Sales Promotions & More

The retailer has just boosted The Mall Luton’s shoppertainment roster.

Today is the day for The Mall Luton and tenant Debenhams to treat their beauty-conscious shoppers to their very own event. The "Let's Talk Beauty" gathering is happening in store between 4 pm and 7 pm, with on-the-spot spa treatments, discounts,[...] Tactics Subscribers Read More...