Looking for a Fresh Start

Sales Promotions, Sales Promotions & More

The first bell has rung for retailers chasing back-to-school sales.

Here we go. Another school year looms and the retail world is teeming with anxious families getting their pupils ready and the shopkeepers eager to serve them. Germany's Sachsen-Allee (Chemnitz) has it all under control with numerous suggestions[...] Tactics Subscribers Read More...

Changing-room Lineups? No Thanks

Apps, Technology Lab

Mall developer partners with retailers to chop wait times.

Shopaholic, fashionista, foodie; it doesn't matter. Nobody likes to stand in line, especially when there's no indication of how long that wait will be. The thing is, shoppers really don't have to with mobile technology at their disposal. Retaile[...] Tactics Subscribers Read More...

Making the Grade

Sales Promotions, Sales Promotions & More, Seasonal Giveaways

Staples courts college-bound students with a shopping guide and attractive contest.

What kind of student are you? This time of year begs the question for Staples marketers. The Canadian retailer believes that its ability to help customers find the furniture, décor, and supplies they'll need to head back to school greatly lies [...] Tactics Subscribers Read More...

This Is a Worthy Balancing Act

Community Room, Sustainability

Aligning CSR objectives with the realities of a busy shopping environment comes down to dedicated programming.

Wellness, sustainability, and fun are all wrapped into one marketing concept that a shopping center is doing its best to sell to its customers, staff, and tenants: Life is better on two wheels. Actually, "It's Better on a Bicycle" is the prec[...] Tactics Subscribers Read More...

Watch Out for the Beasts

Entertainment, Special Events

Stockland Riverton gives its retailers a traffic and sales boost with a dino exhibit.

Stockland Riverton in Australia went full Jurassic last month when it presented Dino World, an exhibition that attracted 8,000 visitors over the school holidays. They came to get up close to animated dinosaurs that moved and roared as they walke[...] Tactics Subscribers Read More...