Opinion: To Sell and to Serve

Linh Luong of NorthWest Shopping Centre shares her approach to developing a solid community relations plans.

As much as we pride ourselves on our healthy and progressive economy, there are always, unfortunately, those who need a little financial help. As the senior marketing manager for a large new property in Auckland (New Zealand), NorthWest Shopping[...] Tactics Subscribers Read More...

Cherrybrook Shares the Staples

Charity Partnerships, Community Room

The Aussie center partnered with Anglicare to support people in need.

It doesn't take too much effort to grab a bin and hang a "Donations Wanted" sign, but doing so can have great impact on people with limited resources. The management team at Cherrybrook Village did just that when it joined forces with the local [...] Tactics Subscribers Read More...

What’s Next: A Pet Adoption Café

Community Relations, Community Room

At Bre Phelan’s Felius Cat Café, you’ll be able to order a cat cuddle with that latte.

The Felius Cat Café has a catchy name and a cute logo to match, but there's an ulterior motive behind the joint's seemingly marketing-driven branding. Set to open in Omaha (USA) on September 18, this café is actually dedicated to felines. With[...] Tactics Subscribers Read More...

Tenants in the Pipeline

People on the Move, Shopping Center Business

A UK center sets its sights on the next generation of retailers.

As students pack their bags to head back to their classrooms, some will start to log their extra-curricular activity hours by hitting the shopping center floor. More than a way to make a bit of money on the side, it will be an education in plann[...] Tactics Subscribers Read More...

A Few More Drops in the Bucket

Community Room, Fundraisers

A fundraiser generates US$15k for an officer injured in the line of duty.

A few dollars might not be enough to support a police officer looking at a lengthy recovery after being shot in both legs during a pursuit. That still doesn't seem to have deterred the shoppers who attended The Village at Meridian's Fill the Buc[...] Tactics Subscribers Read More...

Waste Not, Want Not

Community Room, Sustainability

Kawana Shoppingworld enjoys the first fruits of its sustainable labor.

It's been nearly two years since Kawana Shoppingworld installed its Pulpmaster, an on-site processing system that turns food waste once destined for the landfill into a clean liquid source for organic compost. Now tasting plates of strawberries [...] Tactics Subscribers Read More...

Go Ahead, Snag a Bag

Sales Promotions & More, Seasonal Giveaways

Lynden Park Mall makes the most of its modest promotional budget.

As a small community center, Lynden Park Mall (Brantford, Canada) is no stranger to working the uneven retail playing field. This back-to-school season, with the help of Circus Strategic Communications, its team set up a trap of sorts for fashio[...] Tactics Subscribers Read More...

Building Holiday Momentum

Community Relations, Community Room

Malls join crowdfunding efforts to get Santa a new ride.

With just four months until the biggest retail battle of the year turns marketing investments into pots of gold or piles of ashes, time is ticking for one event team trying to raise C$100,000 (US$76,831) to build Santa a new float. As it turns o[...] Tactics Subscribers Read More...

Stacking Up Against the Competition

Development News, Shopping Center Business

This Aussie property is banking on food as one of its main attractions.

If you want to experience Australia through your discerning palate, head to Melbourne. Having built a reputation as the country's culinary capital, the city hosted the World's Best 50 Restaurants ceremony last year. But beyond its concept restau[...] Tactics Subscribers Read More...

Calling All VR Gaming Stars

Entertainment, Special Events

The Fantasmapod pops up at The Mall.

Not every shopping center can attract a state-of-the-art gaming operator but no matter because that's what pop-ups are for, right? Take The Mall. It hosted a VR Roadshow this summer, bringing The Fantasmapod to different UK properties to offer v[...] Tactics Subscribers Read More...