What’s Next: The Seamless Fashion Experience

The merger of fashion and digital on-demand is happening on the mall floor.

Every aspect of the retailing industry is being deconstructed, but the customer remains at its core and is stronger than ever. Even in the fashion category, where the ultimate experience used to be to fit into a top designer's clothing, the dyna[...] Tactics Subscribers Read More...

This Pop-up Brings the Runway to the Mall

Pop-Up Stores, Shopping Center Business

Whether consumers wish to own new or rent used fashion items is becoming less relevant.

Designer fashions labeled as ready-to-wear collections aren't exactly ready-to-buy for the average consumer. Despite discount schemes and seasonal promotions, prices often remain out of reach and hence the growing popularity of rental boutique c[...] Tactics Subscribers Read More...

Tapping into the Retro Vibe

Community Room, Fundraisers

Nostalgia is one powerful marketing hook for community-building events.

If you're looking for new ideas to pull shoppers by the heartstrings and get them involved in your community endeavors, start digging into your past. Given a fresh visual merchandising treatment, retro retail schemes make ideal concepts for spec[...] Tactics Subscribers Read More...

The Great Mall Campout

Entertainment, Special Events

Shoppi Tivoli wrapped up its summer of events with its first-ever kids’ sleepover.

Switzerland's biggest mall went all out to earn the loyalty of shopping families this summer with back-to-back activities that ranged from donut design to superhero meet-and-greets. It then ended the season with a first: A full-on campout.

Three[...] Tactics Subscribers Read More...

Mall of All Trades: Hawthorn 2.0

Development News, Shopping Center Business

A multi-use “central park” is set to emerge in the mall’s old main court.

A couple of weeks ago, we looked at Hawthorn Mall's placemaking-through-art strategy and its commissioning of four murals to visually signal its imminent transformation. The Vernon Hills (USA) center has now peeled off a few layers to reveal wha[...] Tactics Subscribers Read More...

On the Web and Made to Sell

Technology Lab

Nordstrom’s digital fashion files offer a mix of eye candy, how-to tips, and calls to action.

Favoring pretty over practical when designing a retail website has its consequences: Click, browse, scroll, next. Nordstrom has managed to strike a better balance with a site that's binge-worthy for those who crave fashion yet firmly leads visit[...] Tactics Subscribers Read More...

Room to Grow

Community Room, Customer Service

Malls are becoming essential in delivering on-site community services that have little to do with shopping.

It doesn't matter where you live, it seems like budgets for community services are shrinking. As it happens, an Aussie shopping center has found a way to step in to fill the gap and help its adult shoppers acquire new skills and improve their ca[...] Tactics Subscribers Read More...

KOP Delivers the Daytripper’s To-do List

Mall Websites, Technology Lab

King of Prussia’s one-mall-fits-all strategy is flexible enough to target specific demographics.

Some people are perfectly fine meandering around a mall just to browse and catch up on trends, but an eight-year-old? Not likely. For kids, as well as adult purpose shoppers, having a plan before leaving home can be the difference between a so-s[...] Tactics Subscribers Read More...

CSR Concern Sparks New Retail Space Planning

Community Room, Sustainability

A Canadian developer shows its deep urban roots with a food security-oriented project.

Rooftop decks and skyline views have always been associated with a posh urban life, one that’s somewhat disconnected from the daily struggles of ordinary folks. The perception is slowly changing, though, as developers look for innovative uses [...] Tactics Subscribers Read More...

Stockland Releases The Dad Edit

Community Relations, Community Room

The collaborative campaign creates a community among men experiencing fatherhood in myriad ways.

Three months after delivering a major Mother's Day outreach campaign in collaboration with Western Sydney University, Stockland has now teamed up with Australian Men's Health magazine to present an open-letter editorial series written by dads fo[...] Tactics Subscribers Read More...