This Way to Your Bubble Dining Table

Food & Beverage, Sales Promotions & More

With cooler days just around the corner, Café du Soleil is ready to keep Manhattan diners safe and warm in its outdoor tents.

If your tenant restaurants are doing things right, diners should always feel like they're in their own little bubble, the wait staff there only for them. At Café du Soleil in New York City, patrons just happen to actually be seated in pop-up b[...] Tactics Subscribers Read More...

Give TV Viewers Something Good to Watch

Entertainment, Sales Promotions & More

With social shopping on the rise, the time is ripe to broadcast mash-ups of entertainment, how-to guides, and tenant promotions.

Crossing your fingers won't break up the love affair that consumers currently have with their TV sets and digital screens. So, do your retailers a favor: Offer shoppers compelling content that will rebuild traffic to your property.

At Melbo[...] Tactics Subscribers Read More...

Holiday Dining v. 2020

Food & Beverage, Sales Promotions & More

Some kitchens will be busier than ever this holiday season but without large gatherings, home cooks might be tempted to hang up their aprons.

Dealing with the queues, the masks, the ticking clock, the stress—forget about it. This Canadian Thanksgiving, Square One in Toronto is proposing something easier: A banquet box that The Food District and Easypeasy! Marketplace curated. Packe[...] Tactics Subscribers Read More...

Back to Business, Back to Giving

Charity Partnerships, Community Room

Hammerson and Brent Cross offers a boost to those working in the trenches during COVID-19.

It's tough to be generous when your retail center's bottom line is in dire need of a lift. Then again, it's just as difficult for consumers who were hit hard by COVID-19 to choose shopping as their therapy of choice. For Hammerson and its Brent[...] Tactics Subscribers Read More...

No Student Night? The Deals Remain

Sales Promotions, Sales Promotions & More

Some malls are testing shoppers’ comfort levels, planning on-site events with strict safety protocols.

There won't be a flurry of Instagram posts showing off packs of students livening up Bluewater this year. Given COVID-19, the Kent (UK) center is exercising caution and hosting a Student Festival Fortnight instead of its signature shopping nigh[...] Tactics Subscribers Read More...

This Staycation Planning Starts at the Mall

Sales Promotions, Sales Promotions & More, Seasonal Giveaways

Consumers are still seeking adventures, even if not as far afield as pre-COVID.

With shoppers staying close to home, there's value in helping them rediscover the joys of spending time in their own backyards—real or proverbial. When there's no need for flight bookings or accommodation reservations, envisioning retail cent[...] Tactics Subscribers Read More...

Need Good Fashion Read? Ask LV

Advertising Creative Design, Design Studio

Make room in your closet before you delve into Louis Vuitton’s stylish paperback series.

Designer label, Louis Vuitton celebrated the guilty pleasures of curling up with a good suspense novel and dreaming of fashionable encounters in its pre-fall campaign. Artistic director, Nicolas Ghesquière imagined what the brand called a "wea[...] Tactics Subscribers Read More...

Do It for the Locals

Sales Promotions, Sales Promotions & More

Now isn’t the time to be wishy-washy about which target audience(s) your retail center values most.

If you love local shoppers so much, you should serve them like you mean it. These days, it isn't about garnering PR or CSR kudos but rather securing your retail base.

Until the end of the month, The Grove in Los Angeles is giving extra atten[...] Tactics Subscribers Read More...

This Retail Lounge Concept Is Spot-on

Design Studio, Visual Merchandising

Capitalizing on its expansive property, South Coast Plaza gives pandemic-weary tenants and shoppers room to breathe.

Innovative retail marketing doesn't always involve techies pouring over bytes of code. Sometimes it's about reimagining physical space you already have, as South Coast Plaza has done. The California center's north parking structure is now home [...] Tactics Subscribers Read More...

Style Lovers to Head Online for Fashion Summit

Special Events, Style Lounge

Retail’s new magic formula to cast a spell on fashionistas combines digital hooks with IRL perks.

Omnichannel retailing is now a given, but the exact locale of on-site experiences changed once COVID-19 took hold. Marketers who've managed to shake the sand off their heads are realizing that, for many consumers, "the third place" has become t[...] Tactics Subscribers Read More...