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Charity Partnerships, Community Relations, Community Room
Artists desperate to secure exhibit space find support at their local mall.
The "Sign of the Dove" has been a parking lot beacon directing shoppers to West County Center in Greater St. Louis (USA) for more than 50 years. COVID-19 having forced the cancellation of several art fairs in the area, Sean Phillips decided to [...]
Advertising Creative Design, Design Studio
Sticking together will be the motto of the coming holiday season, and quite possibly the next year.
Being called a homebody used to be a bit of a slight, suggesting one was missing out on enjoying an exciting life. These days, the moniker befits most people. Likewise, the idea of nurturing close family and local community ties is a popular on[...]
Catwalk Shows, Style Lounge
The Bellevue Collection’s fall fashion event line-up is stacked.
The color palettes and styles are changing on fashion retail shelves, be they virtual or IRL, so mall marketing teams best get on with the business of promoting their own tenants' line-ups. For The Bellevue Collection's shoppers, keeping up wit[...]
Entertainment, Special Events
Keeping the witches and goblins traffic moving is a clever specialty retailer’s goal this year.
Your mall's event team might be worried about Santa keeping his annual appointment with shoppers, but first things first: Kids want candy for Halloween and there are ways to allow them the indulgence safely.
Party City isn't leaving its seas[...]
Community Relations, Community Room
Lorna Jane’s sourced workouts are about to drop on IGTV.
Back in 2012, Australia's Lorna Jane created Active Nation Day to inspire her fashion label followers to get up and move. Eight years later, the mission remains even if the strategies to support it had to be reimagined after the COVID-19 outbre[...]
Celebrity Chefs, Food & Beverage, Live Demonstrations
Mall operators now need to focus more on adding community space virtually rather than on-site.
If patrons aren't ready yet to sit again at one of Fable Kitchen's dining tables, then the Vancouver (Canada) restaurant will gladly wait on them at home. Lately, the farm-to-table eatery has been promoting fixed-price virtual cooking experienc[...] Tactics Subscribers Read More...
Theatre acts add some levity to these pandemic times with a humorous twist on CSR messaging.
Shoppers might be tired of hearing it, but retail teams need to keep saying it: Social distancing, PPE, and sticking to a good hygiene ritual are essential to a safe and enjoyable experience. But as the marketers at Hammerson's Bullring & Grand[...] Tactics Subscribers Read More...
Customer Service, Services
Logistics experts will be as crucial as marketers for retail centers this holiday season.
We heard it the first time: Your retail team is happy to welcome shoppers back. Now you need to demonstrate that it actually means it. Aside from the warm-and-fuzzy messaging, nailing down a precise plan for easy (and stress-free) shopper traff[...]
Charity Partnerships, Community Room
The Market Shops’ gifts with donations last weekend included peace of mind.
Despite their best intentions, communities are facing challenges in coming together during the ongoing coronavirus pandemic. Many food banks are turning away people wanting to donate fresh produce and, likewise, blood drive operators are taking[...]
Even from a distance, retail centers can help bring families together on special occasions.
Evidence is mounting that makes the case for a return to retail trading with new habits that will likely stick. Among them are online experiences that can make as lasting an impression as on-site events and activations once did and hopefully wi[...]
