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Chartwell Breaks It Down for Fashion Lovers

Style Lounge, Stylist and Personal Shopping Services

The Kiwi center keeps things simple and relatable to hook shoppers on social.

The Facebook post thread for Chartwell Shopping Centre (Chartwell Hamilton, New Zealand) reads like a cheat sheet for fashionistas who yearn to up their game. The likes of personal stylist Kharyn Lucas share their tips freely and they're both s[...] Tactics Subscribers Read More...

Birthday Month Comes with Its Privileges

Sales Promotions & More, Seasonal Giveaways

Imagined as a one-off perk for shoppers, this marketing scheme has the potential to do much more.

You won't find too many people piling into cars and heading to Vegas for a wild birthday weekend this year. For locals and nearby daytrippers, though, there are still a few retail perks awaiting them in Sin City to keep traffic flowing to store[...] Tactics Subscribers Read More...

Grad Dress Up for Grabs at the CORE

Sales Promotions & More, Seasonal Giveaways

Prom is still on the Calgary retail destination’s spring marketing calendar.

In-person or online, high-school classes are in session. For 12th-graders, that means dealing with the stress of final exams and college applications, as well as fussing over what to wear to prom. The marketing team at CORE (Calgary, Canada) ca[...] Tactics Subscribers Read More...

Time to Upgrade Cyclists’ Mall Status?

Amenities, Customer Service, Parking, Property Management

Fewer people have been driving to the office, but cyclists are hitting the pavement in droves.

There's no doubt about it, the traditional mall's vehicular traffic is planned around automobiles. Factor in a pandemic that has consumers working and shopping from home, with the occasional step-out to get fresh air and exercise, and that plan[...] Tactics Subscribers Read More...

Paws at the Mall

Charity Partnerships, Community Room

Westfield Annapolis promotes shopping for a pet cause.

Despite what you might have heard about kittens flying off the pet shop shelves, there are still plenty of furry friends waiting for their forever homes. The SPCA of Anne Arundel County operates a Paws at the Mall adoption center at Westfield A[...] Tactics Subscribers Read More...

This Retail Offer Is for Kid Chefs

Food & Beverage, Gifts with Purchase, Sales Promotions, Sales Promotions & More

Anything you can do to help parents spend quality time with their kids will stick.

The parents shop for essentials and a few more items, and their children get a goodie bag. It's not your typical GWP but it's effective in extending the reach of an on-site sales activation right into customers' homes. Pick a retail category an[...] Tactics Subscribers Read More...

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