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Live Acts Pop into Bullring & Grand Central

Community Relations, Community Room

Theatre acts add some levity to these pandemic times with a humorous twist on CSR messaging.

Shoppers might be tired of hearing it, but retail teams need to keep saying it: Social distancing, PPE, and sticking to a good hygiene ritual are essential to a safe and enjoyable experience. But as the marketers at Hammerson's Bullring & Grand[...] Tactics Subscribers Read More...

This Is How You Get Shoppers Moving

Customer Service, Services

Logistics experts will be as crucial as marketers for retail centers this holiday season.

We heard it the first time: Your retail team is happy to welcome shoppers back. Now you need to demonstrate that it actually means it. Aside from the warm-and-fuzzy messaging, nailing down a precise plan for easy (and stress-free) shopper traff[...] Tactics Subscribers Read More...

The OneBlood Big Red Bus Hits the Road

Charity Partnerships, Community Room

The Market Shops’ gifts with donations last weekend included peace of mind.

Despite their best intentions, communities are facing challenges in coming together during the ongoing coronavirus pandemic. Many food banks are turning away people wanting to donate fresh produce and, likewise, blood drive operators are taking[...] Tactics Subscribers Read More...

Out of Sight, but on the Mind

Customer Service, Services

Even from a distance, retail centers can help bring families together on special occasions.

Evidence is mounting that makes the case for a return to retail trading with new habits that will likely stick. Among them are online experiences that can make as lasting an impression as on-site events and activations once did and hopefully wi[...] Tactics Subscribers Read More...

At Riocan, It’s Back to School Basics

Community Relations, Community Room, Seasonal Giveaways

A trio of community-focused centers tries to balance meeting shoppers’ needs and those of tenants hoping for more on-site traffic to support sales.

RioCan is helping shopping parents and their class-bound children to remain on their A-game, pandemic or not. Last week, three of its Ontario, Canada, properties—Burlington Center, Georgian Mall, and Oakville Place—jointly launched their ba[...] Tactics Subscribers Read More...

This Fall iShopathon Is a Holiday Warm-up

Sales Promotions, Sales Promotions & More

Despite the pandemic-induced staycation trend, one airport operator is still counting on deal shoppers to show up online.

With more planes, trains, and automobiles confined at home since the start of the coronavirus pandemic, travel hub retailing has taken a beating. Showing its ability to respond quickly, one airport team has taken its convenience proposition onl[...] Tactics Subscribers Read More...

Beer Lovers Daydream with Stella Artois

Food & Beverage, Sales Promotions & More

This retail promotion begins online but ends right in consumers’ homes.

How would you like to have basketball pro, Blake Griffin check you in at your vacation hotel? Or perhaps, as a secret fan of TV's Desperate Housewives series, you're freaking out at the thought of star Eva Longoria being the chef that will shar[...] Tactics Subscribers Read More...

Searching for the Soul of Urban Developments

Development News, Shopping Center Business

Unibail-Rodamco-Westfield is forging ahead with a major European mixed-use district and the tone of its marketing communication is highly personal.

Smack in the middle of a global pandemic is no place to flaunt a retail destination's eye-catching but superficial attributes. Viewed from a distance, those features tend to fade, leaving promoters to wonder how they can get shoppers to pay sus[...] Tactics Subscribers Read More...

Mirvac Launches Food Appeal

Charity Partnerships, Community Room

Six of the Aussie developer’s shopping centers are pitching in to help pandemic-hit residents.

Winter is always a tough time for those struggling with food security. Anglicare's ongoing mission is to lend them a hand and demand for its services has risen since the coronavirus outbreak. It's now hoping that a partnership with Mirvac Retai[...] Tactics Subscribers Read More...

What’s Next: Omnichannel Event Weeks

Entertainment, Special Events

Design Portland’s Festival 2020 delivery format could serve as a blueprint for retail events.

Don't bother trying to estimate when shoppers' love affair with virtual events will start to fizzle out because it's looking less and less like a mere COVID-19 summer fling. Online content generators are getting better at assessing consumers' n[...] Tactics Subscribers Read More...

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